Invest in innovation now to be competitive in the post-COVID-19 world

{ object.primary_image.title }}

As difficult as it is to look beyond the day-to-day, the time to shape your company’s success in the post-pandemic future is now. In 2001, the vaunted glass manufacturer Corning nearly collapsed . The company had invested heavily in fiber-optic cables, and its market all but disappeared after the dot-com bust. But instead of slashing its R&D budget and concentrating on core products, Corning continued to invest in innovation, searching for ways to integrate its products into up-and-coming applications. Read Full Story

Read Full Article on Fast Company

Dyson’s latest invention? A $500 flat iron that won’t fry your hair

{ object.primary_image.title }}

The Corrale is Dyson’s latest foray into hair care, and at $500, nobody said that beauty comes cheap. Dyson made a name for itself in reimagining the humble vacuum cleaner, but the company has since broken into air conditioners and, more recently, hair care. In 2016, Dyson launched its first beauty product, the $400 Supersonic hair dryer , and it now employs hundreds of people in its Hair Laboratories, which has accounted for $174 million in R&D investment to date. Read Full Story

More

ClickZ’s Marketing Automation Summit available on demand

{ object.primary_image.title }}

30-second summary: ClickZ’s virtual Marketing Automation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. There were eight speakers at this year’s Summit, including marketing leaders at Salesforce, MailChimp, McKinsey, Demandbase, Purple, and Deloitte Digital. The Summit also featured a 15 minute Tech Talks from MessageGears, Censhare and Blueshift. You can view the Marketing Automation Summit in its entirety at anytime. It’s available on-demand from here . On October 22, we hosted our virtual Marketing Automation Summit which featured incredible speakers from some of the smartest minds in marketing. The organizations represented—Demandbase, MailChimp, McKinsey, Salesforce, Deloitte Digital, and Purple—are pioneers in marketing automation. Their marketing leadership is made up of visionaries who can help marketers understand where to prioritize their digital transformation efforts. The summit is now available to view for free on demand and here …

More

Adapting to the new normal: Video content strategy after COVID-19

{ object.primary_image.title }}

30-second summary: Video is now ‘the new normal enabler’ connecting brands and customers when offline interactions are still far from reverting to normal. Videos are bridging the gap for informing, educating, engaging, entertaining, and socializing with customers. Low-budget videos are now the it-thing of the video marketing industry – they look nothing like ads or promotional videos customers are likely to skip. Companies are expected to join the global conversation and express what matters to people behind the brand. And videos are a great tool for touching upon this conversation and revealing what the brand stands for as mere “We’re all in this together” message will not cut it. Although not a new trend, the popularity of live streams has soared due to COVID-19. Yes, while WFH, people tend to get distracted with their devices and watch a live stream. Not only stock markets are up – stock footage is …

More

Enter Fast Company’s 2021 World Changing Ideas Awards

{ object.primary_image.title }}

Tell us about your world-changing work! Fast Company is looking for the best products, concepts, companies, policies, and designs that pursue innovation for good for its World Changing Ideas Awards , now in their fifth year. We want to honor clean technology, innovative corporate initiatives, brave new designs for cities and buildings, creative works that help drive change, the ways companies are responding to the pandemic, and so much more. Read Full Story

More

H&M joins the ‘open innovation’ craze with a plan to share its production chain with rivals

{ object.primary_image.title }}

H&M, a company criticized for fast fashion, wants to bring sustainable supply chains to competitors. This season, while H&M is hawking the ubiquitous dress-and-sneakers look ( why ?), it is also debuting Treadler, a new supply-chain sharing service that will allow smaller brands to utilize its infrastructure from development to delivery, reports the Financial Times. Read Full Story

More

Google near the top of Fast Company’s Best Workplaces for Innovators

{ object.primary_image.title }}

Here’s why Google remains one of the world’s Best Workplaces for Innovators. Whether its famous “20% rule” ever actually existed has become a matter of some debate, but there’s no arguing that Google’s Nine Principles of Innovation (including “Aim to be ten times better,” “Ship and iterate,” and “Fail well”) spawned such high-profile products as Google News, Google Alerts, and Google Maps Street View. The relentless focus on innovation that turned Google into the world’s leader in web services is now driving its recent breakthroughs in quantum computing. Read Full Story

More

Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

{ object.primary_image.title }}

The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. The solution? Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to …

More

Five retail and marketing trends for 2021

{ object.primary_image.title }}

30-second summary: Ecommerce is getting obsolete as the lines between online and offline get blurrier. Biometrics is gaining ground as an independent payment option. Humans are natural at speaking, as opposed to typing. And in a ‘back to basics’ scenario, voice proves to be the future of search. Brands can no longer afford to be neutral about social issues, not as long as they seek loyalty, authenticity from customers. The growing trend of subscription retail serves both ends well: sellers can optimize their supply chains, and buyers can enjoy a better shopping experience. 2020 has been a tough year for the world and retail in particular. Physical stores were closed and the disruption of supply chains slowed deliveries. However, innovation didn’t stop evolving. If anything, 2020 has also proved a decisive year, transforming the landscape of retail and marketing towards relationship commerce, improved seamlessness, and local retail. This article explores …

More

5 emerging tech and how to leverage them for marketing success

{ object.primary_image.title }}

30-second summary: OTT is solving many of the problems that traditional TV advertising has faced, and the ability for brands to get extremely granular and target their ideal customers better will make this marketing medium a hot topic in the new year. Amazon’s Twitch is a perfect example of a niche network that is Gen Z heavy, has an audience that’s uber-engaged, and offers its own advertising placements that can be catered to reach this audience, like in-stream and video advertising. The real magic of AI image recognition lies with the innovative companies that have started to crawl all of the images on the web and offer them as a way for advertisers to get placements on those pages — even on the images themselves in some situations. Pinterest’s demographics and usage are a match made in heaven for a wide swath of B2C products. Whether it’s fashion, home decor …

More

The 5 Best Email Marketing Companies of 2020

{ object.primary_image.title }}

Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. Data shows companies can generate $38 for every $1 email investment. Unfortunately, getting into an inbox is not a stroll in the park. Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. How do I know this? Our team at Neil Patel Digital vetted hundreds of email marketing companies based on their brand reputation, client portfolio, ratings, and their areas of expertise. The result? The very top email agencies you can trust. Not …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=18161, ajax_url='/api/hit/ajax/', hits='5')