Ad Viewability Increases Across Formats in H2 2019

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Mobile app display viewability rates improved globally in the second half of 2019 with an average viewability rate of 68.7%, an increase of 21.9% year-over-year (y-o-y). This is according to the most recent Integral Ad Science (IAS) media quality report [download page], which also finds that the overall mobile app display viewability rate in the… Read More » The post Ad Viewability Increases Across Formats in H2 2019 appeared first on Marketing Charts .

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Most Consumers Want to See Ads That Match A Webpage’s Content

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About three-quarters (74%) of consumers like to see ads that match the content they’re viewing, according to a report [download page] from Integral Ad Science (IAS). Here’s what the study has to say about how context and sentiment are influencing the digital advertising landscape right now. One thing made clear by the more than 1,100… Read More » The post Most Consumers Want to See Ads That Match A Webpage’s Content appeared first on Marketing Charts .

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Most Americans Aren’t Bothered by Brands Appearing Next to Cannabis Content

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Alongside the growth in popularity of cannabis consumption in the US, nearly half (45%) of consumers agree that online content referencing cannabis is a suitable space for ads, per a recent report [download page] from Integral Ad Science (IAS). Though this sentiment does depend on brand and product, consumers appear generally open to ads being… Read More » The post Most Americans Aren’t Bothered by Brands Appearing Next to Cannabis Content appeared first on Marketing Charts .

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Ad Viewability Increases Across Most Formats in H1 2020

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The first half of 2020 saw mobile app display viewability rates improve globally to an average viewability rate of 70.8%, an increase of 13.6% year-over-year (y-o-y). In the US, mobile app display viewability also increased, by 17.2% y-o-y, to reach 78.9%, per the most recent Integral Ad Science (IAS) media quality report [download page]. Here… Read More » The post Ad Viewability Increases Across Most Formats in H1 2020 appeared first on Marketing Charts .

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Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It

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Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic advertising is considered the most vulnerable environment followed by, display (both desktop and mobile in-app)… Read More » The post Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It appeared first on Marketing Charts .

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