Instagram’s Growth in the US to Slow

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Since its acquisition by Facebook in 2012 (widely hailed as an excellent strategic acquisition), Instagram has enjoyed a steady rise in popularity and users. However, a new forecast from eMarketer suggests that Instagram’s user growth might plateau in the near future as older adults are slow to adopt the platform. The number of Instagram users… Read More » The post Instagram’s Growth in the US to Slow appeared first on Marketing Charts .

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US Out-of-Home Advertising Growth Slows in Q1 2020

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US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage year-over-year growth OOH has seen since Q3 2018, according to figures released by the Out of Home Advertising Association of America (OAAA). The first… Read More » The post US Out-of-Home Advertising Growth Slows in Q1 2020 appeared first on Marketing Charts .

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‘Until Tomorrow’ is the boring Instagram challenge of the coronavirus age

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This is what lockdowns have lead us to. Up to 20% of the world’s population is now under a lockdown of some form with no end in sight. Needless to say, many of the people affected are bored out of their minds. Thankfully, there’s Instagram, which users have turned to in the desperate hope of finding any kind of distraction that might divert their attention away from the mundanity of daily life under lockdown. Read Full Story

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TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns

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TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favorite social media platform, behind only Snapchat and Instagram. But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year,… Read More » The post TikTok’s US Adult Users Double Year-Over-Year; Here Are Age and Income Breakdowns appeared first on Marketing Charts .

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How to Get More User-Generated Content on Instagram

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Want to share more user-generated content (UGC) on Instagram? Wondering how to encourage your Instagram following to tag you in their content? In this article, you’ll discover how to get more people to create content about your products or services on Instagram. #1: Encourage Your Instagram Followers to Contribute UGC UGC is a potential goldmine […] The post How to Get More User-Generated Content on Instagram appeared first on Social Media Examiner | Social Media Marketing .

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Instagram Reels: What Marketers Need to Know

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Want to create engaging short-form video on Instagram? Have you heard about Instagram Reels? In this article, you’ll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business. What Is Instagram Reels? Instagram Reels rolled out to the majority of users in August […] The post Instagram Reels: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing .

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Instagram Strategy: Growing Your Followers and Business

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Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast. Vanessa is a community development […] The post Instagram Strategy: Growing Your Followers and Business appeared first on Social Media Marketing | Social Media Examiner .

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