When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling. Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-form content. Fast forward ten years and Instagram is finally getting into the long-form content game. Instagram introduced Guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.” The scrollable lists provide text and visuals that come together in a listicle. You can either use new, saved, or older posts to deliver helpful how-tos …
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