WhatsApp gets disappearing messages—that don’t disappear that quickly

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Rather than barely ever having been there in the first place, these ephemeral messages linger for a week before shuffling off. Nine years ago, Snapchat made its initial splash by popularizing the concept of ephemeral messaging—chat that frees you up by quickly disappearing rather than sticking around forever. Facebook has long played around with variants on the idea and recently included a version when it began letting people chat back and forth between Messenger and Instagram . Read Full Story

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How to Use Instagram Live for E-Commerce Sales

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Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started. Read on to see how you can get the most out of Instagram Live for e-commerce. Instagram Usage and E-commerce Stats You’ve heard about Instagram for business. Maybe you’ve even started playing around with some of their sales functions. If you’re smart, you’ve already got an Instagram business profile and perhaps even a few product tags. Is it worth all the hassle? Let’s check out the numbers. According to Hootsuite : One billion people …

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How to Use Instagram Guides

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When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling. Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide context. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-form content. Fast forward ten years and Instagram is finally getting into the long-form content game. Instagram introduced Guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.” The scrollable lists provide text and visuals that come together in a listicle. You can either use new, saved, or older posts to deliver helpful how-tos …

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How to Get Started With Instagram Stories for Business

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Curious about using Instagram Stories for business? Wondering what type of Instagram Stories content works best? In this article, you’ll discover how to get started with Instagram Stories video for your business. #1: Plan Your Instagram Stories Content Strategy Instagram Stories sits at the top of the home feed and Explore page. In your story, […] The post How to Get Started With Instagram Stories for Business appeared first on Social Media Marketing | Social Media Examiner .

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How to Get More User-Generated Content on Instagram

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Want to share more user-generated content (UGC) on Instagram? Wondering how to encourage your Instagram following to tag you in their content? In this article, you’ll discover how to get more people to create content about your products or services on Instagram. #1: Encourage Your Instagram Followers to Contribute UGC UGC is a potential goldmine […] The post How to Get More User-Generated Content on Instagram appeared first on Social Media Examiner | Social Media Marketing .

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4 Ways to Get in Front of More People on Instagram

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Want more people to learn about you on Instagram? Looking for ideas to expand your Instagram reach? In this article, you’ll find four ways to reach a wider audience on Instagram. #1: Bring a Guest on Your Instagram Live Video to Reach Their Audience Instagram Live video gives you an opportunity to show your followers […] The post 4 Ways to Get in Front of More People on Instagram appeared first on Social Media Examiner | Social Media Marketing .

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How to Use Instagram Shopping to Drive Product Sales

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Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What if you could take passive interaction to the next level and actually buy and sell directly from the platform? That’s possible with Instagram shopping. This can be enticing for Instagram users and e-commerce shops who want to keep their interaction, from discovery to sale, right there on Instagram itself. What Is an Instagram Shop? Instagram shops are an option for Instagram account holders who have e-commerce brands to sell directly from the Instagram platform. They provide a way for Instagram users to interact and shop with brands they …

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