Inside the redesign of ‘Fast Company’ magazine

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‘Fast Company’ has a bold new look. Creative director Mike Schnaidt walks through the major design moves. Here at Fast Company, we absolutely love design. We celebrate it annually through our Innovation by Design program, and write about it daily here on Co.Design. Our magazine gives us a perpetually fresh canvas to practice what we preach. That’s why, as creative director, I find it important to continually evolve our look — it keeps us fresh and energized about design. With that, I’m excited to announce a brand-new redesign for Fast Company . Read Full Story

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Enter Fast Company’s 2021 World Changing Ideas Awards

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Tell us about your world-changing work! Fast Company is looking for the best products, concepts, companies, policies, and designs that pursue innovation for good for its World Changing Ideas Awards , now in their fifth year. We want to honor clean technology, innovative corporate initiatives, brave new designs for cities and buildings, creative works that help drive change, the ways companies are responding to the pandemic, and so much more. Read Full Story

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These custom Zoom backgrounds make you a magazine cover star

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If you’ve ever wondered what it’s like to be on the cover of Fast Company, this is your chance. Creative Director Mike Schnaidt explains how he was inspired to create six new downloadable backgrounds for Zoom. Limitations are often my greatest source of creativity. I was recently on a videoconference call where my colleagues used virtual backgrounds to place themselves on beaches, in forests, even floating in space. Me? Sitting in the corner of my office. Bo-ring. Zoom backgrounds provide us with a new design opportunity for self-expression, and as Fast Company’s creative director, I was missing out. Read Full Story

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This is what you need to do to build an inclusive workplace

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I’ve been the only one who looks like me in many boardrooms, but it’s time to change that. Recently at M&C Saatchi LA, we were pitching a big piece of business alongside colleagues from across the country. It was our initial meeting—what we call a chemistry check—and attendees included our prospective clients and the pitch consultant, as well as the agency/client matchmaker who we needed to advocate for us. I introduced myself to the pitch consultant as the executive creative director. His immediate response was, “Oh, you don’t look like a creative director.” Read Full Story

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Creative testing: Why is the control so hard to beat?

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30-second summary: Facebook’s split-tests appear to maintain a creative history for the control ad. This gives the control a significant advantage with Impressions Per Thousand (IPM) testing. Facebook can also group variations with a similar look and feel to the control. So similar-looking ads may also start with a higher IPM. Creative concepts that are visually very different from the control do not share a creative history. IPMs for these variations tend to start near zero. New, “out of the box” visual concepts may require more impressions for Facebook to quantify their performance. High-performance creative is a rare thing for social advertising. In our experience, after spending over $3 billion dollars driving UA across Facebook and Google, usually only one out of twenty ads can beat the “best performing control” (the top ad). If a piece of creative doesn’t outperform the best video, you lose money running it. Losers are …

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The 6 Best Ecommerce Marketing Companies of 2020

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Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 trillion in 2020 to 6.5 trillion by 2023. The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help. The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. 1. NP Digital – Best for Maximizing ROI NP Digital is my e-commerce marketing company. I’ve built several successful companies, including KISSmetrics, Crazy Egg, Hello Bar, and several other agencies. I’ve helped large companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. I’ve built ecommerce companies of all sizes — from …

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The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual , an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn , and more! Here's the skinny on MozCon Virtual MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and …

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9 must-watch design documentaries you can stream right now

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Unfortunately, quarantine isn’t going anywhere. How about some design docs to keep the creative juices going? The breadmaking phase of quarantine feels like ages ago. But as COVID-19 cases continue to rise in the U.S., it’s become clear that there’s a long way to go before our day-to-day gets any closer to life as we knew it. And since you’ve probably already made it through your standard watchlists, it’s time for some fresh, off the beaten path design documentaries to reignite your creativity. Read Full Story

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic . The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it's going to be okay. First, a little history and background. Logic Supply was founded in 2003 as an e-commerce website that sold components and parts for small form factor computers. Over the years, the company has built up engineering and manufacturing capabilities that today allow us to offer complete industrial and ruggedized computers …

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How to Get Backlinks in 2020 [Series] - Whiteboard Friday

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Posted by BritneyMuller Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever. Really excited to dive into this. It will be part of a larger "Link Building in 2020 Series and Beyond." So really excited to dive into some of the easiest things that you can do today to enhance your backlink profile. …

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