Inside Netflix’s Strong Black Lead: How the streamer showcases a variety of Black experiences

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Netflix’s marketing arm Strong Black Lead is a case study in the effectiveness of not only hiring people of color, but giving them the tools to make their ideas a reality. When Netflix’s marketing arm Strong Black Lead officially launched in 2018, it was a flag in the ground that one of the world’s leading entertainment companies would use its influence to amplify Black voices and creators—and not just during Black History Month or another uprising. Read Full Story

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Fans are ecstatic that Netflix acquired ‘Moesha,’ ‘Girlfriends,’ and other classic Black ’90s sitcoms

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Strong Black Lead announced today that several iconic series from the 1990s would be coming to Netflix, and people freaked out with joy. #BlackTwitter is celebrating the little bit of good news in this world on this #ThrowbackThursday eve. Netflix’s Strong Black Lead announced that seven beloved Black sitcoms from the ’90s and ’00s are coming to the streamer starting August 1. People excited about the nostalgic nod can expect to see One on One , Half and Half , The Parkers , Sister Sister , Moesha , The Game , and Girlfriends rolling out through the fall. Read Full Story

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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5 tips for adding connected TV to your holiday ad strategy

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There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of viewership; according to research from the IAB: 73% of streaming viewers watch ad-supported CTV content. 45% of streaming viewers watch ad-supported CTV the most. Meanwhile, this holiday shopping season is set to be massive for e-commerce. Last year saw holiday e-commerce sales grow by 13.2% to $137.6 billion. That double-digit growth occurred before the COVID-19 crisis forced millions of shoppers to turn to online options for everything from gifts to groceries. And with 66% of shoppers saying they plan …

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What Types of Content Generate Leads That Convert?

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A strong majority of marketers believe they have a lead generation strategy that is successful in achieving conversions. This finding comes from a new report [download page] from Ascend2, which notes that 9 in 10 marketers surveyed say their lead generation strategy is either somewhat (60%) or very (31%) successful. Part of the success of… Read More » The post What Types of Content Generate Leads That Convert? appeared first on Marketing Charts .

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How Netflix could dominate the Black TV renaissance

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Black TV has been a boon to networks in the past, only to be shunted aside for white audiences. Netflix could make Black storytelling “more than a moment”—if its data and algorithms stay out of the way. Last month, in response to the protests against police brutality and racial injustice, Netflix joined the ranks of other media companies spotlighting film and TV shows centered on the Black experience. Read Full Story

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Professor Badass? Bozoma Saint John to lead a Harvard B-School workshop on authenticity

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The Netflix CMO, who has become a notable personal brand in business after stints at Pepsi, Apple, Uber, and Endeavor, will share the secrets of her success. In addition to courses in finance, strategy, and marketing, Harvard Business School’s future captains of industry will have the chance to get introspective and “live every day with the urgency of now” in a workshop led by Netflix Chief Marketing Officer Bozoma Saint John and professors Frances Frei and Francesca Gino. Read Full Story

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These Brands Enjoyed the Best ‘Buzz’ in 2019

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When it comes to brands with buzz, Netflix is still holding strong at the top of the list after ending Amazon’s 5-year reign last year, per YouGov BrandIndex’s latest brand Buzz report covering 2019 in the US. The study measures consumer perception of brands by asking first whether respondents have heard of the brand at… Read More » The post These Brands Enjoyed the Best ‘Buzz’ in 2019 appeared first on Marketing Charts .

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How to Properly Leverage Lead Scoring to Make More Money

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The biggest brands in the world understand one simple truth: Not all leads are created equal. Having the ability to find and convert high-quality leads is what keeps these brands successful. The best and brightest aren’t just focused on volume; they want to sell to the best possible prospects. Today, we’re taking a page out of their book and focusing on the quality of leads. Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. That’s why I’m going to introduce you to the world of lead scoring and help you understand what it takes to build an effective lead scoring model for your business. What is Lead Scoring? Before we dive deep into the metrics and methods you’ll use, let’s establish a baseline definition of lead scoring. At its core, …

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