This adventure travel founder is (finally) pulling back the curtain on how much money stays in the places we visit

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G Adventures founder Bruce Poon Tip is bringing transparency to the travel supply chain, showing travelers how much money actually remains in the communities we visit. A new piece of information began appearing alongside the more than 750 itineraries offered by the small-group global tour company G Adventures in 2018. Called the “Ripple Score,” the 1 to 100 ranking signals the percentage of each trip’s cost that remains in the local economy. Since launching G Adventures, in 1990, founder Bruce Poon Tip has been championing responsible travel and leveraging tourism to create financial opportunities by putting guests, for example, in locally owned hotels. “Our message is about wealth distribution and local impact,” he says. But working with tens of thousands of suppliers around the globe—hotels, rail services, boat operators, restaurants, and more—made oversight difficult. So he embarked on a four-year project to bring unprecedented transparency to the travel supply chain—and …

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‘Travel is coming back,’ says Airbnb, as it beats revenue estimates in first earnings

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Despite travel grinding to a halt last year, Airbnb says its revenue for the fourth quarter was down only 22% compared to the same period in 2019. In its first earnings report as a publicly traded company , Airbnb delivered a hopeful forecast for the coronavirus-battered travel industry, expressing optimism that people’s appetite for new destinations will grow this year as vaccines begin to finally make a dent in the pandemic. Read Full Story

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Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

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Posted by Rachel.Vandernick If 2020 taught us anything, it’s that you can’t predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organizations (DMOs) to local small businesses that thrive on the foot traffic tourism normally brings. US Travel’s year-end assessment determined there was a 48% drop in travel-related spending for December 2020 compared to 2019, and a year-long loss of $500 billion. Success in tourism in 2020 meant simply surviving for many businesses, accompanied by total content strategy revamps, product pivots, local SEO investments, and local marketing activations. What worked in 2020 Locals-only tourism With out-of-state quarantines in effect for most of the US, and especially prevalent …

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Why America has way more roads than it needs

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Traffic engineers often measure gridlock using an outdated standard that results in more roads being built than cities need. Luckily, there’s a promising new method, and it starts with mobile phones. The U.S., it is not controversial to point out, is a car-oriented country. A new report from the Brookings Institution explains this reality in stark numbers. On average, Americans travel about 21 miles per day. Every trip taken to work, to the store, to school, or to any other regular destination in the U.S. requires an average of about 7 miles of travel. The majority of this travel happens with a car. Read Full Story

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