Industries Face Declines in Trust

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One thing that all industries have in common is their need for the public’s trust. Unfortunately, this year’s Edelman’s Trust Barometer [pdf] shows that while the public still trusts business in general to do the right thing, that trust has declined across all examined industries. In Edelman’s global survey of more than 34,000 adults across… Read More » The post Industries Face Declines in Trust appeared first on Marketing Charts .

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Cardlytics’ spend report shows consumer spending beginning to recover

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30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from March through the end of April was in decline, reaching a max decline of about 35% across all retail categories. By the end of April, Cardlytics to see the trend in declining spend begin to decrease, with spending down about 21% at the end of April and down about 14% as of this past week. Grocery purchasing has fueled some of this recovery, with grocery prices increasing by about 3% …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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Assessing the ecommerce marketing landscape, or what changed in 2020?

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30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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How to Choose the Most Link-Worthy Data Source for Your Content

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Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab It’s important to note that there are countless other data sources that we use for content campaigns every day at …

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Using the right data to understand consumer behavior

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30-second summary: Marketers who craft messages that match customer expectations and build trust will be more successful at connecting with consumers in a COVID-19 world. Data is increasingly being employed by marketers. However, with so much data available it can be difficult to separate useful insights from noisy data points. It is imperative for marketers to be thoughtful when choosing who they market to and how they drive outreach, and to be available to consumers who are in-market looking for guidance. Consumers that feel a brand is putting them first during COVID-19 are more likely to trust that brand to keep them safe, recommend that brand to family or friends and favor it over others. The more trust you can build, the more success you will have in the long run. Leveraging the right data has never been more important for marketers. COVID-19 has created a shopping environment unlike anything …

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How COVID-19 has dramatically changed business at Volvo, and what they’re doing about it

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30-second summary: ClickZ hosted a webinar, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast in January, which predicted 16.8 million in total sales and 13.4 million in retail sales. As a result of nationwide shutdowns combined with an oil price war, automotive industry sales were down 41% in March 2020 compared with the previous year. To help mitigate the impact on its business, Volvo took inventory of their U.S. dealerships and assessed who could remain open for sales and service. They then assessed what dealers could do business online and brainstormed ways they could safely deliver cars or allow consumers in lockdown to have their cars serviced. Hettesheimer noted that the most significant drop in sales would likely be April at 60-80% below …

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What The Coronavirus (COVID-19) Means For Marketers

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By now you have heard about the Coronavirus . The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 15,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected. And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below). So what does this mean for you? Well, before I go into that, let me be clear on what marketers should NOT do. Don’t exploit the situation The first …

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