Industries Face Declines in Trust

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One thing that all industries have in common is their need for the public’s trust. Unfortunately, this year’s Edelman’s Trust Barometer [pdf] shows that while the public still trusts business in general to do the right thing, that trust has declined across all examined industries. In Edelman’s global survey of more than 34,000 adults across… Read More » The post Industries Face Declines in Trust appeared first on Marketing Charts .

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Ecommerce Consulting

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In 2019, ecommerce sales were $3.53 trillion worldwide. According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. Are you ready? With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. Not sure how to achieve these results on your own? An ecommerce consultant can provide you with the step-by-step support you need to achieve these amazing results. 3 Ways an Ecommerce Consultant Can Help Grow Your Business The pandemic hasn’t been good for everyone. CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. Small, local businesses that neglected ecommerce suffered the most. Large companies with well-known ecommerce stores filed for bankruptcy in 2020. These are brands you’d probably recognize. Brooks Brothers, GNC, …

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Cardlytics’ spend report shows consumer spending beginning to recover

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30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from March through the end of April was in decline, reaching a max decline of about 35% across all retail categories. By the end of April, Cardlytics to see the trend in declining spend begin to decrease, with spending down about 21% at the end of April and down about 14% as of this past week. Grocery purchasing has fueled some of this recovery, with grocery prices increasing by about 3% …

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Key insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more

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30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of a surprise in the findings, read on to discover. Consumers want ads to mention pricing, empathy, availability, and a few more. Video ads are the hero of advertising as TV and social media advertising soar. The pandemic sunk its teeth into the world economy but the mobile app economy has set its foot for success. Adjust’s App Trends 2020 report reveals the types of apps that are succeeding and their …

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Hollywood has a growing China problem—but it won’t admit it

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After years of being awash in Chinese cash, the entertainment industry’s business with China has become more fraught. Is there a way out of this mess? Chris Fenton has been getting a lot of calls and emails lately from people in the entertainment industry. Fenton, after all, is a former talent agent and film executive turned Chinese film industry expert who wrote the new book Feeding the Dragon: Inside the Trillion Dollar Dilemma Facing Hollywood, the NBA and American Business , so he knows a thing or two about Sino-Hollywood relations. Read Full Story

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Assessing the ecommerce marketing landscape, or what changed in 2020?

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30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

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Basic Reputation Management for Better Customer Service

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Posted by MiriamEllis The Internet can be a great connector, but sometimes, it acts as a barrier. Your local business receives a negative review, and the slate-colored words on the bland white screen can seem so cold, remote. You respond, but the whole interaction feels stilted, formal, devoid of face-to-face human feelings, like this: At least when a complaint occurs via phone, the tone of a customer’s voice tells you a bit more and you can strive to respond with an appropriate vocal pitch, further questions, soothing, helping, maybe resolving. Still, if you’re working off a formal script, the human connection can be missed: Image credit: News Oresund , Elvert Barnes It’s a win when a customer complains in person to your staff, but only if those employees have been empowered to use their own initiative to solve problems. Employees who’ve been tasked with face-to-face interactions but lack permission to …

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Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

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Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location data and reviews may be of equal and complementary power, they shouldn’t require an equal share of your time. Automation of basic business data distribution is the key to freeing you up to focus on the elements of listings that require human ingenuity — namely, reviews and other listings-based content like posts and Q&A.; It’s my hope that sharing this article with your team or your boss will help you get the financial allocations you need for automated listings management, plus generous resources for creative reputation management. Location data + reviews = the big picture …

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How Your Local Business Can Be a Helper

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Posted by MiriamEllis “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers This quote is one I find myself turning to frequently these days as a local SEO. It calls to mind my irreplaceable neighborhood grocer. On my last essential run to their store, they not only shared a stashed 4-pack of bath tissue with me, but also stocked their market with local distillery-produced hand sanitizer which I was warned will reek of bourbon, but will get the job done. When times are hard, finding helpers comes as such …

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