The man who invented college spam—and created a monster

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Bill Royall was a humble direct mail marketer until he hit upon a novel idea. Royall made himself a millionaire—and transformed higher education in the process. Author Jeffrey Selingo explores the dark side of the admissions-industrial complex. The glossy college brochure has become a rite of passage for many Americans. Parents groan as leaflits fill boxes in bedrooms and cover kitchen tables. Teenagers marvel at the attention from admissions departments in far-flung locales. Read Full Story

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