Images in Google Posts Borked, Broken, and Bonkers

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A few weeks ago - an innocuous thread on the Local Search Forum started with the title, "Images That Will Cause Your Google Posts to Fail and Filter Your Google Posts" started a conversation around Google rejecting posts because we thought the skin-to-clothing ratio was too low. There didn't seem to... The post Images in Google Posts Borked, Broken, and Bonkers appeared first on Local University .

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[New Feature] Google MyBusiness Product Suggested Categories

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Colan Nielsen spotted a new GMB product feature in the dashboard. Now you can categorize your products based on some suggested categories that Google pre-populates within the Products tab in your GMB. They seem pretty accurate but closely related to "things" not "services" This is not populating for all... The post [New Feature] Google MyBusiness Product Suggested Categories appeared first on Local University .

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How Google Local Guides Improve Visibility

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As a business owner, you know reviews and fresh content are essential to your success. Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides . Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. If you’re unfamiliar with it, the closest comparison is the Yelp! Elite Squad . Google Guides allows users to add reviews and other content in exchange for various perks ranging from storage space to clothing. Since its launch, the Google Guides community has proved hugely popular. There are 120 million local guides , spanning 24,000 cities and towns. There are several potential …

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Covid Testing Data for Google Business Profiles Can Now be Submitted to Third Party

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Earlier in the week, we started seeing the visibility of Covid testing information on local business profiles on Google. Google has indicated that if you are an organization that is providing Covid testing at your location, you are now able to submit your testing information to CastLight Covid Testing Locator... The post Covid Testing Data for Google Business Profiles Can Now be Submitted to Third Party appeared first on Local University .

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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

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Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020 . There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone. Welcome to this week's edition of Whiteboard Friday. My name is Kameron Jenkins. I am the new SEO Wordsmith here at Moz, and I'm so excited to be here. Before this, I worked at an agency for about six and a half years. I worked in the SEO department, and really a …

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How to Get Backlinks in 2020 [Series] - Whiteboard Friday

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Posted by BritneyMuller Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever. Really excited to dive into this. It will be part of a larger "Link Building in 2020 Series and Beyond." So really excited to dive into some of the easiest things that you can do today to enhance your backlink profile. …

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How to Get Backlinks in 2020 [Series] - Whiteboard Friday

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Posted by BritneyMuller Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are going to be looking at the easiest ways for you to get backlinks to your website. None of these involve content creation whatsoever. Really excited to dive into this. It will be part of a larger "Link Building in 2020 Series and Beyond." So really excited to dive into some of the easiest things that you can do today to enhance your backlink profile. …

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

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Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health . For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state. Local marketing agencies can empathize with the complex world their clients inhabit. Local business owners must manage everything from rent and employee benefits to customer service, business reviews, web content, and online listings. When you take on a new client, you expect …

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GMB Adds “Manage insurance info for your practice” Section to Help Center

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Google My Business recently update the page titled “Get started with Google My Business for healthcare providers” with a section called “Manage insurance info for your practice”. Google states: Important: Insurance information is available for select merchants in the US only. It displays for merchants whose insurance availability is provided to... The post GMB Adds “Manage insurance info for your practice” Section to Help Center appeared first on Local University .

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How to Update Local SEO When Your Business Moves To A New Location

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Let’s say a lot of people from your area are checking out your business online, and in-store sales are through the roof thanks to your local search rankings. Then comes a problem: You decide to move to a new location. In addition to the logistical factors associated with moving your business , you also need to think about the successful local SEO strategy you worked so hard to build. Can you imagine all your efforts going down the drain and having to start a campaign from scratch? This is where local SEO comes in. The goal of local SEO is to have businesses to rank for queries with a geographic component. Let’s go through the steps you’ll want to follow to maintain local SEO gains after you relocate your business. Why Is It Important to Update Your Local SEO For a New Location? There’s no magic potion to help you …

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