I’m a founder with ADHD. Here are 5 ways to achieve more neurodiversity in the workplace

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Madwell’s cofounder Chris Sojka believes diversity requires brain space as much as it does desk space. I’ve always suffered from insomnia. My mind wanders so feverishly that it outruns sleep. On a recent REM-less evening I watched some binge-worthy content about the rain forest. The footage was so immersive, the drip drop of tropical rain so mesmerizing, that I was transported miles away from Brooklyn; first to the heart of Brazil, then to my elementary school. Read Full Story

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COVID-19 dramatically changed what people want in a home—and Ikea has the data to prove it

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More space for baking banana bread, please. When I tell my grandchildren about the great pandemic of 2020, my stories will be sprinkled with descriptions of all the baked goods I whipped up in the kitchen: blueberry scones , red wine chocolate cake , snickerdoodle pound loaves . I wasn’t alone. A new report from Ikea finds that cooking was the activity Americans most enjoyed in lockdown—much more so than our global counterparts. A quarter of those in the U.S. enjoyed cooking, compared to a fifth globally. Read Full Story

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The coronavirus will reshape how we build offices—and where we build community

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If you’re working from home most of the time, will you still develop friendships with your coworkers? Like many Americans, while many parts of sheltering in place have been difficult, I have enjoyed not seeing my colleagues as often during the COVID-19 pandemic. Companies see this, too: Many are starting to wonder why they pay so much rent for space that this crisis has revealed might not be necessary. Read Full Story

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This is a lonely time to be a leader. Here’s how I’m saving my business while I recover from COVID-19

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The founder of women’s collaboration space Luminary tells how in less than two weeks, the global pandemic forced her to temporarily close the doors and pivot the business all while she recovered from having COVID-19. A month ago, I was preparing for a speaking engagement with women entrepreneurs and small-business owners about career pivots and building a company. I left my two-decade career in banking to start Luminary , a company focused on advancing women in the workforce through community from our 15,000-square-foot space in New York City. Read Full Story

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California is on fire, and the smoke is visible from space

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In San Francisco, wildfires are currently making the air quality among the worst in the world. There are now 367 wildfires burning in California. In the Bay Area, where fires are burning in every direction from San Francisco, the air quality is currently among the worst in the world. There’s an eerie orange glow in my apartment in Oakland, and ash is falling outside. The smoke is so thick it’s visible from space. Read Full Story

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Editor’s Pick: This ‘no poo’ shampoo gave me full, silky hair—and healed my sensitive scalp

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Hairstory’s New Wash is a detergent-free no-foam alternative to shampoo, and it has no sulfates or parabens. I love my dermatologist like a devoted child. She is a medical, not cosmetological, dermatologist, so she really homes in on the health of my skin and what I put on it. So earlier this year, when she recommended that I switch to a “no poo” from a sham poo because there are a couple of ingredients (cocamidopropyl betaine and methylisothiazolinone) in shampoo that irritate my skin, I got to researching. Try as I may, I couldn’t find a single one that didn’t have one or the other. That is, until I found New Wash by Hairstory . Read Full Story

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Jeff Bezos: Here’s how I make Amazon’s highest-stakes decisions

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In an excerpt from a new collection of his writings, Amazon’s CEO says that his secret is making fewer, better decsions—and thinking three years out. I like to putter in the morning. I get up early. I go to bed early. I like to read the newspaper. I like to have coffee. I like to have breakfast with my kids before they go to school. So my puttering time is very important to me. Read Full Story

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How underrepresented workers can and should fight for equal pay

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A Latina executive points out that being paid unfairly impacts your credibility as a professional and keeps you held down so it’s important to eliminate your wage gap. I understand adversity. I’ve lived it. I was raised by a single mother who emigrated to the U.S. from Colombia when she was 18. She spent years moving from one low-paying job to the next. When I was in kindergarten, we lost our home. My mom, abuela, my two siblings, and I packed our things and moved in with my tia Alba. Read Full Story

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What I learned from talking to 20 diversity, equity, and inclusion experts

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Albrey Brown, head of diversity, equity, and inclusion at Airtable, wanted a fresh perspective in his DEI efforts in 2021, so he talked to experts across industries to find out what they’re thinking. I’ve worked in DE&I for nearly a decade, but I know I still have a lot to learn. So to prepare for 2021 I wanted to hear directly from my colleagues on the ground. I wanted to know what their pain points were and how they were innovating anyway. Read Full Story

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/ …

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