I’m a Black leader. Here’s how I keep making D&I a priority when I feel like my life doesn’t matter

{ object.primary_image.title }}

The VP of diversity and communications at a creative agency says she uses these personal strategies as a Black woman to become a leader and continue her work in the corporate world. Since the death of George Floyd, I’ve read a profusion of articles and had an abundance of conversations. It’s the conversations with Black people in the ad industry that stood out to me. In each conversation, I notice the vacillation between hope and confusion. We’ve got your attention, but what took so long? Our colleagues see us, but we’ve always been here. Read Full Story

Read Full Article on Fast Company

The fashion industry is notoriously racist. Here’s how to make it more inclusive

{ object.primary_image.title }}

Three black designers share ideas for making fashion more equitable. As the Black Lives Matter protests have swept through cities around the world, fashion brands have tried to contribute to the conversation. On Instagram, companies from Prada to Gucci to Reformation to Everlane have posted comments opposing racism. But the truth is that the fashion industry has a long history of marginalizing black designers, photographers, models, and business leaders. Read Full Story

More

6 ways leaders can combat racism in the workplace

{ object.primary_image.title }}

The CEO and founder of Supportful, who is gay and half-Japanese, says it is this diversity and experience that equipped him with the skills necessary to be an empathetic founder and understanding leader. I am filled with sorrow and heartache as I watch the nation’s ongoing racism crisis boil over into streets across every state. Tremendous change is needed to address the issues facing black people and other people of color. Many business leaders and authorities are grappling with how to appropriately take responsibility and act to address these conversations. We must confront racial injustices now, as a standard practice, not just when it is in vogue. While no two businesses are the same, and each has its own unique challenges, the following recommendations should be universal to every organization. Read Full Story

More

The 7 secrets to a great conversation

{ object.primary_image.title }}

Meaningful conversations don’t just happen—they have to be designed. Here’s how. Nowadays, everyone I meet—friends and colleagues, even strangers at dinner parties—keeps asking me some variation of the same question: “I had this conversation today and it just didn’t work. What do you think I did wrong?” Read Full Story

More

How to find and support Black-owned businesses, wherever you are

{ object.primary_image.title }}

These 10 apps and directories help you find Black-owned businesses to support in your community. There are a myriad of vital ways that you can get involved with the Black Lives Matter movement—even if you can’t join a protest. As Fast Company reported , you can read and watch anti-racist books and documentaries, donate to well-regarded nonprofits ( here’s a list !), and vote (find your next local and state election date here ). Another option that can help locally is to buy from Black-owned businesses. We’ve compiled a collection of apps, marketplaces, and directories to help you find businesses to support, no matter what you’re shopping for. It’s by no means a comprehensive list, but these directories are constantly being added to. Read Full Story

More

Leaders, if you’re feeling checked out, you’re not alone

{ object.primary_image.title }}

As the pandemic drags on, many of us are struggling. Here’s how I got back on track. I started a company determined not to be “that boss.” I wanted to work with people I actually knew and cared about, and I wanted them to be happy in return. Unlike some of the cold, clueless managers I had over the years, I intended to be there for my team—tuned into their challenges and committed to building something together. Read Full Story

More

I’m one of NYC’s only Black CrossFit gym owners. Here’s why I’m not disaffiliating—yet

{ object.primary_image.title }}

Christopher Sainsbury shares the demands Black gym owners have made amid the company’s initial silence on Black Lives Matter and founder Greg Glassman’s racist comments. For well over a week after George Floyd’s death, CrossFit remained silent, even as mass protests swept the country and countless brands pledged solidarity with the Black community. When CrossFit founder Greg Glassman did eventually comment—on an internal Zoom call that was leaked to BuzzFeed News —he floated conspiracy theories, questioned the motives of protestors, and asked gym owners why he should mourn Floyd’s death. “We’re not mourning for George Floyd, I don’t think me or any of my staff are,” he claimed. Read Full Story

More

6 ways diversity and inclusion will change this year

{ object.primary_image.title }}

The founder of a DEI consultancy says get ready for a year of uncomfortable conversations, as it will be the everyday work of allies that will make the difference over the long term. The year 2020 brought a global reckoning on race unlike anything we’ve witnessed in modern history. Diversity trainings followed the missteps of organizations and CEOs. Corporate social responsibility programs pledged their allegiance to the Black community and poured millions into civil rights and social justice organizations. New vocabulary words built a glossary of terms like microaggression, systemic racism, and privilege. And books on antiracism took up seemingly permanent residence on the New York Times bestsellers list. Read Full Story

More

How to Use the Psychology of Color to Increase Website Conversions

{ object.primary_image.title }}

Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=6474, ajax_url='/api/hit/ajax/', hits='3')