Twitter reveals scammers breached user accounts via phone spear-phishing attack

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“Not all of the employees that were initially targeted had permissions to use account management tools, but the attackers used their credentials to access our internal systems and gain information about our processes.” Earlier this month, Twitter was hit with a major security breach that allowed scammers to access some of the platform’s most high-profile accounts. Those accounts included Barack Obama, Elon Musk, Kim Kardashian, Jeff Bezos, and over a hundred others. Since the attack, Twitter has remained relatively quiet about just how it occurred and what data was accessed. Until now, that is. Read Full Story

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Here’s what we know about the attack on Twitter verified accounts so far

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Twitter’s CEO Jack Dorsey summed up the historic attack in concise Twitter fashion: “Tough day for us at Twitter.” Late last night, an historic attack hit Twitter , which saw dozens of high-profile verified accounts being taken over. The compromised accounts included those of Bill Gates, Warren Buffett, Kanye West, Kim Kardashian, Joe Biden, Jeff Bezos, Elon Musk, Barack Obama, Uber, and Apple—among many, many others. Read Full Story

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The three early, maddening viruses that shook the world—and Microsoft

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On the ILOVEYOU virus’s 20th anniversary, former Microsoft executive Steven Sinofsky looks back at how it—and two gnarly precursors—changed software design. Steven Sinofsky worked at Microsoft from 1989-2012 and oversaw the Office (1998-2006) and Windows (2006-2012) teams. In this excerpt from his draft book , Hardcore Software: Inside the Rise and Fall of the PC Revolution , he writes about three Office viruses, WM/Concept.A, Melissa, and ILOVEYOU. Along with besieging PC users, they led the company to reassess some of its fundamental philosophies about its products. ILOVEYOU—the last, most infamous, and pernicious of these attacks—first hit inboxes on May 5, 2000, 20 years ago today. Read Full Story

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Become a Google Partner and Join the Google Ads Inner Circle

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Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and focused instruction to help you boost your Google Ads performance. You already know Google Ads work . They convert 50% better than organic traffic , and most businesses earn double their ad spend , making advertising on Google highly effective and a no brainer. Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how). Only a select few applicants become Google Partners and earn the world’s most popular search engine’s endorsement and other significant benefits. Here’s what to know about becoming a Google partner. …

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This free service shows who has your data—and helps you delete it

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Mine found that its average user is in the databases of 350 businesses, with some people having data held by thousands more. Companies storing people’s personal data increasingly give consumers the ability to delete their accounts and other information. In fact, it’s often required by new privacy laws like the California Consumer Privacy Act and the European Union’s General Data Protection Regulation . Read Full Story

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5 ways marketers can instil AR into their business plan of action

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30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. AR can be used to offer augmented shopping experiences to customers. Users can be allowed to try out makeup, clothes, etc. on their digital identity. Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. Business cards, brochures, and other advertising materials of a business can have a virtual component thanks to AR. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best …

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Best VPS Hosting Plans

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan. For those of you who are starting a new site from scratch and expecting tons of traffic from the beginning, getting a VPS hosting plan out of the gate is a viable option as well. There are literally hundreds of thousands of web hosting providers on the market today. That’s why finding the right web hosting plan for your site can be such a tough decision. Fortunately, you’ve come to the right place—this guide will provide you with everything you need to know about VPS …

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How Betches Quarantainment programming is helping Stella Artois reach millennial brides-to-be during lockdown

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30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Betches created “Quarantainment programming” to address the growing COVID-19 crisis. Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while everyone’s stuck at home – an assortment of content intended to entertain, inform, and comfort Betches’s audience. Stella Artois is running quarantine-specific content focused on promoting a sweepstakes that will pay for the wedding of couples who got engaged during this time. The Stella Artois campaign has garnered over 2.4 million impressions since launch and is performing 140% over the original goal. The Instagram piece has garnered 1.5 million organic impressions, over 700K organic impressions, and a large amount of engagement in the form of likes, comments, shares and profile visits. Betches Media is a digital platform featuring content aimed …

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Four steps to ABM fueled targeting for B2B marketers

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30-second summary: Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts by creating audience segments and maintaining an account-based funnel. Successful implementation of ABM requires that your marketing and sales teams are coordinated and that both teams approach ABM together. There are four accessible steps that companies can take to switch from traditional leads-based marketing to an ABM. These steps include: understanding the importance of high-value accounts, aligning marketing and sales teams, measuring and tracking what’s important, and investing in the right tools. Account-based marketing (ABM) is a B2B growth strategy that emphasizes targeting high-quality accounts over generating large quantities of leads. While an ABM approach may include both leads-based and accounts-based funnels, the emphasis with ABM is not on maintaining a high volume of leads, but on focusing your resources on fewer, more qualified, and higher-value prospects. Companies that are successful at implementing ABM tend …

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Google’s May 2020 Core Update: What You Need to Know

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On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image above. It’s from SEMrush Sensor , which monitors the movement of results on Google. The chart tracks Google on a daily basis and when it shows green or blue for the day, it means there isn’t much movement going on. But when things turn red, it means there is volatility in the rankings. Now the real question is, what happened to your traffic? If you already haven’t, you should go and check your rankings to see if they have gone up or down. If you aren’t tracking your rankings, you can set up a project on Ubersuggest for …

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