I’m a psychologist. Online therapy can be just as effective as in-person sessions

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Many therapists resisted going online for years. It’s exciting to see that COVID-19 finally changed their minds. The coronavirus has resulted in stress, anxiety, and fear—symptoms that might motivate a person to see a therapist. Because of social distancing, however, in-person sessions are less possible. For many, this has raised the prospect of online therapy. For clients in need of warmth and reassurance, could this work? Studies and my experience suggests it does. Read Full Story

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The importance of customer engagement in a digital-first environment

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30-second summary: The pandemic has forced many businesses to pivot to digital channels quickly in order to meet the needs of consumers’ rapidly changing behaviors. Personalized customer engagement has been thrust to the forefront of digital transformation initiatives, but addressing customers’ high expectations is difficult, if not impossible, without the help of AI and machine learning-enabled tools including. Pega is hosting an online summit to discuss how organizations like Vodafone, Accenture and Ernst & Young are leveraging AI-driven customer engagement platforms to facilitate intelligent customer interactions. The virtual summit, Pega Discover: One-to-one Customer Engagement Online Summit, is free and takes place on October 7 th , 2020. Visit Pega’s website for more details about the event, or to register. The pandemic forced many businesses to innovate quickly, placing a heavy burden on digital channels as consumer behavior shifted. The following chart by McKinsey uses data from late April 2020 to …

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5 ways remote work can make you more creative

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Go ahead and find ways to be more productive when working remotely, but don’t leave creativity out of the conversation. Many of the online HR conference sessions I’ve joined recently have been dominated by discussions around finding ways to make our remote workforce more productive and efficient. Yet while productivity matters, creativity often gets left out of that conversation. If creativity is discussed at all, it’s often seen as something that we’ve lost with the move to remote work because of the assumption that creativity is the output of in-person brainstorming sessions, with creativity being measured by the number of Post-its on meeting room walls. Read Full Story

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How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending on which virtual event you attend, …

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How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing's stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking will look different, but it's not going anywhere. Read on for tips on how to effectively network while remote! Step 1: Look for networking opportunities Depending on which virtual event you attend, …

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How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

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Posted by OeuyownK As a Senior Analytics Strategist working at an agency with clients across industries, I’ve seen wildly contrasting performance throughout the pandemic. Certain online retailers and auto sites were far surpassing any historical performance, while others had to cut back budgets significantly. The variances in revenue performances also empirically correlated with time frames when the public received more support, in the form of stimulus checks. My team at Portent conducted the study detailed below to verify our hypotheses that the pandemic caused revenue increases in online retailers and auto industries, and that those spikes correlated with stimulus distributions. We discovered a few specific factors that increased the probability of confirming our hypothesis along the way. “Unprecedented” has undoubtedly been the word of the year, and it’s touched all aspects of life and business. There have been changes in consumer behavior across all industries — we’ve unfortunately seen swaths …

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Why you can’t believe all the visual cues you get on video chats

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Video calls are not the real thing, and this has clear implications for our ability to show and hide our emotions online, whether they are real or fake. The majority of work and even personal meetings are now happening through video apps. As the boundaries between our work and personal lives get more blurred, it’s useful to understand how we display and convey emotions online, and whether we are able to decode and interpret other people’s emotions effectively when we see them on a computer or cellphone screen instead of right in front of us. Read Full Story

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Behind the Scenes at MozCon Virtual

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Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic behind in front of the curtain. MozCon Virtual equipment list Before we get to the fun part (or maybe this is the fun part for you), …

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