I talked to 220 employees in 38 days. This is what I learned about vulnerability and trust

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The chief people officer at Ceros explains how calls with the staff to talk about roles and expectations usually evolved to just listening and understanding what someone was navigating personally. It was late March when I realized I had some phone calls to make. Two hundred-twenty of them, to be exact, and not all of them would be easy. Read Full Story

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Founders should follow these 5 steps to turn ideas into reality

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First you followed his “3Cs of Entrepreneurship.” Now Kind Snacks founder Daniel Lubetzky offers his 5 steps to strategic execution. You have an innovative and differentiated product that has withstood your relentless scrutiny and you are ready to go forth and conquer. (In other words, you’ve mastered what I call the “3 Cs of Entrepreneurship,” which you can read about here .) Now it’s time to talk about how to build your ideas into reality. I approach this process by working through five key steps. It’s critical to give all of them your equal attention and to understand how they influence one another. Read Full Story

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Moxie is a Pixar-inspired robot backed by Toyota, Sony, Amazon, and Intel

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Designed by Fuseproject with input from an ex-Jim Henson designer, Moxie is the new robot to watch. Three years ago, I talked to a team of designers at Mattel who were so excited they could barely contain themselves. They had developed what they believed to be the next big hit for kids: An $300 AI speaker called Aristotle. It was essentially an Amazon Echo reimagined as a nanny to read to your children and keep them entertained, and it could connect to Barbies, Hot Wheels, and more Mattel toys. Yet within a year of its announcement, Aristotle got canned because parents freaked out about the privacy implications of a smart assistant in a child’s room. Read Full Story

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The 4 Ps of Marketing: A Step-by-Step Guide (With Examples)

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The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? The 4 Ps of marketing is a famous concept that summarizes the 4 basic pillars of any marketing strategy: product, price, place, and promotion. It sounds simple and it really is (the harder part is implementing it, which we will get into later). The idea behind the theory is that if you implement them, you will generate more sales. But sadly nothing is that easy. :/ …

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A smart 5-step guide to solid decision-making

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Our days are filled with all sorts of tiny decisions made on the fly, but what happens when it comes to the big ones? This tech CEO lays out the process that works for him. Before I was a CEO, I made decisions faster. Now that I have the final call on many critical decisions that will affect my entire company and its future, I spend much more of my time pondering them and thinking about their downstream effects. Read Full Story

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Former Pinterest executive: ‘I really hit the glass ceiling very hard’

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At the Fast Company Innovation Festival, Françoise Brougher talked about her experience with gender discrimination—and what companies can do to create a more equitable work culture. In April, Françoise Brougher was fired from her post as the chief operating officer at Pinterest. The news was delivered to her during a 10-minute video call, and, as Brougher later recounted in a Medium post , the only explanation Pinterest offered was that she was not collaborative and lacked “strong cross-functional relationships.” Read Full Story

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How to Come Up With Tangential Content Ideas — Whiteboard Friday

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Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.     Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry. Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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Matter. How SEOs Can Help... Now - Whiteboard Friday

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Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks. This is Russ Jones here, Adjunct Search Scientist at Moz and Principal Search Scientist at System1. Today is my first day giving a Whiteboard Friday from my home here in Cary, North Carolina. Unfortunately, it's with a somber attitude as many of you are at home right now realizing what's …

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