How to Engage Your Audience with Live Streaming

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Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

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The IRS tax deadline just got pushed to July if you fit in this bracket (and you probably do)

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For now only some states, such as California and Maryland, announced changes to aid taxpayers. Millions of Americans no longer have to worry about getting their 2019 federal income taxes together by April 15, Treasury Secretary Steven Mnuchin announced today. While the Trump administration has offered little direct support for workers hit by the coronavirus pandemic, the Feds are pushing Tax Day back by 90 days for qualifying Americans. Read Full Story

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Key insights: COVID-19 continues to impact consumer behavior, marketing spend and the marketing mix

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30-second summary: According to Amperity COVID-19 Retail Monitor, who tracked consumer behavior across categories and channels from 100 North American retail brands, overall retail demand is down 90%. eMarketer’s data shows the best use of ad spend at the moment is PPC, followed by email marketing and regional advertising. Not surprisingly, a new report from streaming media intelligence provider Conviva – finds that streaming during the pandemic has climbed sharply (26%) in the U.S. Global Web Index found that – while almost 45% of global consumers are devoting more time to social media – over 10% are also creating and uploading videos themselves. 40% of organizations potentially spending more on software can also be an opportunity for ideally placed vendors to solidify themselves within the longer-term business trends caused by the immediate crisis. We have noticed that any of our articles that tackle the topic of coronavirus tend to have …

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them

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30-second summary: 61.5 million households around Europe have CTVs, of which, 60% of the UK use CTV as their primary source for watching TV British CTV viewers are tolerant of ads In fact, 69% of CTV viewers watch ad-supported content and around 58% said they prefer to watch ad-supported programming free of cost Ad-Supported Video on Demand (AVOD) is a very wide scope across the diverse UK consumer base The four CTV viewer base segments and ad targeting insights – Streamloaders, Jet Streamers, Do-it-all Streamers, and Silver Streamers More insights into their preferred screens, whether they consume ad-supported content, when they are watching CTV, and their interests What’s the best day to advertise on CTV? Find out! CTV equals more advertising opportunities for Ad-Supported Video on Demand (AVOD) Connected TV (CTV) might just mean “Constantly connected consumers” TV. CTV is the coming of age technology for consumers to access visual …

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Key insights: Effect of COVID-19 on consumer behavior, the world’s more video content savvy, and Apple shakes up AR

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30-second summary: According to Global Web Index’s findings, 80% of consumers in the U.S. and UK say they have consumed more content since the outbreak. According to emarketer, 49% of marketing professionals and agencies held back a campaign launch until later in 2020 and 45% stopped or paused a media campaign midway. Admoik shared that there was a 17.2% drop in week-over-week ad revenues, direct deal and programmatic guarantee being the biggest drops. Despite the 8.3% decrease of retail industry’s M&A deals, Apple acquired AR technology startup, NextVR for a $100 million with an intention to launch its AR headset in 2022 and AR glasses in 2023. 53% of consumers prefer brands to communicate through TV ads. According to McKinsey, UK, Spain, and Italy are least optimistic, whereas the US (37%) and China (48%) are optimistic about their economies jumping back to normal in the next two-to-three months. Purchases are …

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here

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30-second summary: As of April 2020, there are 4+ billion internet users with unique mobile phone users crossing 5+ billion worldwide. The tea on the devices that people use the most, their digital habits, content types they’re increasingly engaging with, and more. Did you know? A user clicks on a Facebook ad at an average of 13 times and a LinkedIn ad can help brands reach around 676 million people. Pinterest is popular for holiday season shopping and planning as people begin here before any other search engine. Dive in to discover all of the insights! Although “hand sanitizers” are still one of the top searches, people are already digitally planning their holiday season. This week, we give you a good lay of the internet land topped with a quick run-down of the what, who, and how of digital advertising. Shape of the global digital landscape As of April 2020, …

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