How wealth inequality is warping the world of philanthropy

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1.2 trillion estimated to be sitting in private foundations right now, during the pandemic, is not necessarily going to move to nonprofits. Charitable giving has been on the rise in recent years—in 2019, U.S. charities received a record $449.6 billion —and most of that philanthropy is coming in the form of big donations from a few wealthy donors. While that may seem like a good thing, especially as the top 1% keep getting richer , a new report shows how this “top heavy” giving exposes underlying issues with foundation requirements, our tax system, and who has the power to influence the world through philanthropy. Read Full Story

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Gates: COVID-19 has pushed 37 million people into extreme poverty and set vaccinations back 25 years

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Every year, the Gates Foundation’s Goalkeepers Report on the United Nations’ Sustainable Development Goals is full of good news. Not this year. The Bill and Melinda Gates Foundation likes to promote a sense of optimism about the progress that the world has made in fighting poverty and improving global health over the last two decades—for instance, the fact that as more children in low-income countries have gotten access to childhood vaccines, millions of lives have been saved. But in the foundation’s newest Goalkeepers Report, an annual report that tracks how the world is advancing on the United Nations’ Sustainable Development Goals, the news is now grim: After years of progress, the pandemic is setting the world back on most of the goals. Read Full Story

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Bill Gates announces his foundation will focus ‘total attention’ on COVID-19 pandemic

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The Bill & Melinda Gates Foundation has the largest endowment of any charity on the planet, with more than $40 billion available. Those resources will now be focused on the coronavirus crisis. The Bill & Melinda Gates Foundation has the largest endowment of any charity on the planet, with more than $40 billion available at its disposal to help tackle poverty and public health crises around the world. But as of today, that foundation will focus its “total attention” on defeating the COVID-19 pandemic. Gates made that announcement in an interview with the Financial Times : Read Full Story

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Data suggests there’s still no corporate or brand bias in Google results

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Haven’t written for Search Engine Land in a while as I’ve been head down in-house, but in late December John Mueller asked on Twitter what the SEO community thinks of this Twitter comment that claims that the first two pages of Google’s search results are devoid of blogs and overoptimized and I wanted to take a few minutes to look at the data. You may have an opinion that yes, Google is clearly biased toward big brands, or no, Google is just trying to give the users what they’re looking for and no one’s looking for someone’s dumb blog. But we don’t need opinions here because this is a claim about what sites show up in search, and we have a lot of data on that from SEMRush and other sites that rank the web according to how much organic traffic they likely get. Nonprofit dominates results So, there are …

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The 5 books Bill Gates says you should read in the pandemic summer

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The billionaire philanthropist’s regular reading list is informed by the coronavirus crisis, with books about pandemics, how to survive difficult times, and what policies can help us recover Bill Gates, who has spent years warning the world about pandemics and whose foundation is now supporting the race for a COVID-19 vaccine as it simultaneously fights challenges like malaria and tuberculosis, is a busy person. But he still finds time to read—and in a new summer reading list , he recommends five books that can offer either insight on the current crisis or some much-needed distraction from it. Read Full Story

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Gen Z, cancel culture, and value shifts: how brands can thrive in 2021

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30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of brands need to focus on their digital customer experiences, trust, and being socially responsible 75 percent of younger consumers believe that businesses should take greater responsibility and do more to create a better and fairer world for everyone Gen Z is proving to be an increasingly powerful demographic that your brand needs to tap into We condense various insights and help you decode the minds of Gen Z with personal comments from them and industry leaders 2021 has brought a tangible shift in values and needs amongst Gen Z consumers giving rise to the ‘cancel culture’ that poses a threat for brands. Gen Z, the consumers aged 18 to 24 are a group succeeding the Millennials and preceding Generation Alpha. Digital experience and values are …

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