How to Write PPC Ad Copy Using AI

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It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. Thankfully, technological advancements like artificial intelligence (AI) are here to save the day. AI tools can help you write ad copy that produces results. How Can Artificial Intelligence Help Your PPC Campaigns? Just so we’re on the same page, let’s quickly look at a simple definition of AI. Artificial intelligence (AI) is a multidisciplinary branch of science that includes machine learning (ML), natural language processing (NLP), deep learning, and many other emerging technologies. The main benefits of AI when it comes to creating compelling PPC ad copy include: Unmatched data processing power Ability to better “predict” click-through rates and quality scores Identify bids that will get the most traffic Saves you time managing campaigns However, no matter how much data you have at your fingertips and how well you can identify lucrative bids, all that will be to no avail if your ad copy sucks. AI can help you with that. I’ll show you how below. 6 Ways AI Can Help You Write Good PPC Ad Copy Many tools can help you write ad copy. However, many AI-powered tools have one huge advantage: unlike their predecessors that relied on historical data, AI-powered tools give you real-time data. This process allows you to refine your copy to better suit the market situation when the content is created and published. These are tips that will help optimize your ad copy, whether you’re advertising on Google , Bing , Facebook , or any other of the myriad platforms available. Use AI for Audience Research The very first thing you need to do before writing ad copy is to understand your target audience. The key to successful ad copy is to know not only who your target audience is, but also to know: What they’re looking for Why they’re looking for it In short, understanding your audience will help you understand the intent behind your prospect’s search. Knowing this could help you write personalized ad copy that will resonate with your audience, eliciting a click through to your offer. It will also help you create ads that are so targeted …

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How to Level up Your Writing Skills for Irresistible PPC Ads

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Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short of their desired goal. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? Strong, compelling writing skills .These should be nurtured to drive conversions. The Importance of Good Writing Skills for PPC Ad Copy Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction. With limited character space …

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How to Create the Best Responsive Search Ads

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There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. This process could take months to show real results and, even then, you may not get the information you were seeking. These days, there’s no need to waste your time testing ad copy manually. With responsive search ads, you can use Google’s high-quality algorithms to create excellent ads that change over time to bring you the best results. What Are Responsive Search Ads? Responsive search ads (RSAs) allow you to automatically tailor your headlines and descriptions to determine your directed ads’ most effective pairing. This is a simple and strategic way to upgrade your automated PPC ads …

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The Ultimate Guide to Copywriting

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Great copywriting can move mountains. Think about the last time you bought something — what was it that sold you on the product or service? The features, the benefits, or the price may have all played a part in your decision. But in reality, it was the copy that did the heavy lifting. After all, you wouldn’t have known about those amazing features or that killer price unless someone, somewhere spent time figuring out what would be most appealing to you and put it into words. That’s the power of copywriting. Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales. What, Exactly, Is Copywriting? There’s a lot of confusion out there when it comes to copywriting. No, it’s not about who has the right to publish a book or a photo (that’s copyright) …

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How to Edit PPC Ads

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Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data Outside of merely increasing your profits, these five benefits work collaboratively to provide a better understanding of your buyer’s identity and habits, all while increasing name recognition and audience reach. 3 Reasons You Should Edit Your PPC Ads The five above reasons have convinced you. You started a PPC campaign and have ads running on Google and Bing. But before you kick back and watch your profits roll in, you notice some typos. Should you edit your PPC ads? More importantly, do you know how to edit PPC ads? The answer …

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SEO Copywriting: How to Write Content For People and Optimize For Google

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One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. To thrive, your online business must go beyond simply “writing content.” Your content needs to accomplish two goals: solve a particular problem appeal to the end-user (customers, clients, prospects, readers, etc.), How do you create content that meets those goals? How do you create content that ranks well with Google and also persuades people? That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO …

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A Complete Guide to AI Digital Assistants for Marketers

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If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. While you’re drowning in the tsunami of daily, weekly, and monthly tasks, your competition will swim laps around you. What if you could: Spend more time in your zone of genius. Stop feeling overwhelmed by your workload. Boost your productivity by 80% . Create a personalized experience for your audience. Increase your ROI with only a few clicks of your mouse. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. In this guide, we’ll discuss the benefits of AI digital assistants and the tools you can use to put your marketing tasks on autopilot. But, to do that, we need to first look at what AI personal assistants really …

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How to Make Evergreen PPC Ads

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Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates. Plus, they guarantee your paid ads can generate leads every day with minimal effort on your part. Below are tips for creating timeless campaigns that could become an important part of your marketing strategy. Trending Topic vs Evergreen PPC Ads First, let’s cover the difference between an evergreen ad and a non-evergreen ad. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns. They might include new information, new tools, or recent trends to make consumers stop and stare. Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a …

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10 Successful Google Advertising Ideas

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Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know what you’re doing. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. Before we get to strategy, let’s first understand what Google ads are . Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can drive qualified traffic, connect with your target customers, and drive sales. One of the platform’s best aspects is that it allows you to stick within your ad budget by setting your ads to stay within a certain daily, weekly, or monthly cap. You can also …

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Adwords Consulting

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Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic , generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. Let’s consider the following statistics: Google ads produce 3.5 billion interactions every day. Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. 66% of shoppers prefer shopping online rather than from malls or stores. However, the tantalizing world of advertisements isn’t as straightforward as it seems. You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. Additionally, you may not have the time or may not be able to give …

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20 Buzzword Ideas for Your PPC Campaigns

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The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. Effective PPC marketing will always come down to compelling language. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. What Is a Buzzword? Buzzwords are popular or trendy words or phrases. They are sometimes referred to as “jargon” or “business jargon.” A buzzword can be a single word, a short phrase, or an acronym that gains popularity and replaces more traditional words. Is buzzword marketing effective in business? It can be. There are several instances where marketing with jargon can be appropriate. For example, if you want to show your audience you belong …

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