How to Write Facebook Ads That Reduce the Barrier to Purchase

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Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You’ve likely seen an ad in your Facebook news […] The post How to Write Facebook Ads That Reduce the Barrier to Purchase appeared first on Social Media Examiner | Social Media Marketing .

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15 Lucrative Ways to Use Facebook Carousel Ads

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Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. What is a Facebook Carousel Ad? The Facebook carousel ad format consists of up to ten images or videos. Each carousel card has a URL that users can click to view a specific product page or landing page. Here’s an example of a Facebook carousel ad for bee earrings : Viewers can swipe left or right to view the clickable cards on mobile, while desktop users click the left or right arrow buttons. We bet you’ve seen a bunch of these ads while scrolling down your feed. Benefits of Facebook Carousel Ads …

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How to Scale Facebook Ads for More Leads and Sales

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Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences? In this article, you’ll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales. To learn how to scale your Facebook ads, read the article below for an […] The post How to Scale Facebook Ads for More Leads and Sales appeared first on Social Media Examiner | Social Media Marketing .

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Using Facebook Ads to Move Leads Into Sales

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Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […] The post Using Facebook Ads to Move Leads Into Sales appeared first on Social Media Examiner | Social Media Marketing .

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Launching With Facebook Ads: How to Sell More With Facebook

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Are Facebook ads an important part of your launch strategy? Wondering how you can use Facebook to sell more during your next launch? To explore how to use Facebook ads to generate more sales during a launch, I interview Emily Hirsh on the Social Media Marketing Podcast. Emily is the founder of Hirsh Marketing, an […] The post Launching With Facebook Ads: How to Sell More With Facebook appeared first on Social Media Examiner | Social Media Marketing .

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How to Build Customer Loyalty Through Paid Ad Campaigns

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How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business. They’re the ones who spend 67% more on your business than new customers . If you’re introducing a new product or service, they’re also 50% more likely to try it out than new customers. There’s no disputing the value of retaining customers. But how exactly can you do it? Here’s why loyalty matters and how to use your paid campaigns to not just drive sales but also build long-term relationships with loyal customers. Why Customer Loyalty is Important Why exactly does customer loyalty matter so much? After …

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How to Write PPC Ad Copy Using AI

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It’s no secret: the world of PPC advertising is not for the faint-hearted. If you don’t know what you’re doing, you could end up throwing money down the drain. How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. Thankfully, technological advancements like artificial intelligence (AI) are here to save the day. AI tools can help you write ad copy that produces results. How Can Artificial Intelligence Help Your PPC Campaigns? Just so we’re on the same page, let’s quickly look at a simple definition of AI. Artificial intelligence (AI) is a multidisciplinary branch of science that includes machine learning (ML), natural language processing (NLP), deep learning, and many other emerging technologies. The main benefits of AI when it comes to creating compelling PPC ad copy include: Unmatched data processing power Ability to better “predict” …

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How to Test Your Facebook Ads for Optimal Results

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[Last Updated February 1, 2021] Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it’s important to test your Facebook ads and find […] The post How to Test Your Facebook Ads for Optimal Results appeared first on Social Media Examiner | Social Media Marketing .

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10 Clever Sales Promotions for Paid Campaigns

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We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. Let’s look at ten of the best sales promotions for your paid campaigns. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. We see them everywhere we go, whether it’s on TV, on the internet, or even when we drive by a billboard: “buy one get one free” “free entry for veterans” “25 percent off when you buy in the next 24 hours” These are all sales promotions, and they’re designed to get us to part ways with our …

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How to Scale Facebook Ads: 4 Ways

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Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […] The post How to Scale Facebook Ads: 4 Ways appeared first on Social Media Marketing | Social Media Examiner .

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Facebook Ads Trends for 2021 for Better Returns on Ad Spend

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Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change? In this article, you’ll discover five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in […] The post Facebook Ads Trends for 2021 for Better Returns on Ad Spend appeared first on Social Media Examiner | Social Media Marketing .

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