How to Write Emails That Actually Drive Results

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Every client that I work with has his or her own unique problems, but they all have one thing in common. Can you guess what it is? Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Despite the rise of social media, forums, and mobile chat apps, email remains one of the most popular forms of communication in the world. According to a study from Radicati , there are over 3.7 billion email users worldwide, and that number is steadily rising. If you think that statistic is high, you’ll want to sit down before I tell you the volume of emails being sent. We’re sending and receiving 269 billion emails every day. It seems impossible to stick out in this crowd. Yet email remains one of the most effective channels of marketing , with a median ROI that’s nearly 5x that of other channels like social media, direct mail, and paid search. Adobe even found that half of all consumers prefer being contacted by brands via email over social media and direct mail. Email newsletters specifically have the highest reported positive experience by consumers in a recent survey. Of course, knowing email is effective and writing an effective email doesn’t necessarily go hand-in-hand. If you send the wrong emails, you’ll end up losing customers. In fact, 66% of people unsubscribe from emails because they’re not aligned with their interests. You need great emails to keep your customers happy. That’s the problem I’m going to alleviate for you today. You know all the reasons why you should be using email, but we’re going to dive into the nitty-gritty details of how to actually write these emails. The first step is to segment our email lists so we can target our emails to the right audiences. How to Write Emails With Proper Audience Segmentation We know email is effective, but we don’t have time to personally email each and every customer on our lists. Each email needs to feel personal, though. When your customers are properly segmented, it’s easier to send emails that feel more personalized. Messages will be based on your target customers’ interactions with your company and website. As a result, they won’t feel generic, sporadic, or irrelevant. A recent survey by Ascend2 found that 51% of marketers consider email list segmentation to …

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Best Email Marketing Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent . This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. I hear it’s too much work to design newsletters, manage a growing number of contacts, personalize messages, and keep the campaign moving forward. There’s this perception that email is a time-sink, but it doesn’t align with the statistics. If it were really too labor intensive to run an efficient email marketing campaign, the average …

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How to Find Any Business Email Address

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The internet has made communication between businesses more accessible than ever. Collaboration and outreach can often be done with the touch of a button. But sometimes, finding the email address of someone you’d like to communicate with can be such a hassle. Getting someone’s contact info doesn’t have to be a headache. Today, I’ll show you how to get anyone’s business email address and teach you how to follow up with them effectively. All it takes is a simple tool. Why Would You Need to Find Someone’s Email Address? You probably know sending unsolicited spam is a terrible idea. So what reason would you have to go tracking down someone’s email address? Perhaps you need to get in direct contact with someone hard to reach like a CEO, manager, or investor. Maybe you’re trying to recruit a specialist or subject matter expert for contract work. Or you’re trying to get …

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How to Understand and Improve CTOR (Click-to-Open Rate)

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Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI , which DMA states comes in at around $58 for every $1 spent. All this aside, your email campaigns won’t mean anything if you don’t harness your click-to-open rate (CTOR). Tracking and optimizing this metric can help you understand how effective your email content is in engaging your customers. It can also help you build strategies to improve your content in the long run. This post explains why your click-to-open rate matters, how to improve it, and how to create effective marketing emails that your customers want to read. What Is Click-to-Open Rate and Why Is It Important? A click-to-open rate is an equation …

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Email Marketing Consulting

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A question: Do you know anyone who doesn’t have an email? Highly unlikely, right? After all, it’s mandatory to get an email address for all kinds of things – from opening a bank account to signing up for social media platforms to booking flights online. And that’s not it! Nearly 3.93 billion users have email addresses, out of which the clients you’re trying to target or retain already have active email addresses. What makes it even better is that most people don’t mind signing up for a product/service demo or a lead magnet in exchange for their email addresses. In short, you get a direct connection to your lead, where you can leverage your offerings and boost your chances of landing a sale. Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication …

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What is Demand Generation?

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Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. Help them recognize they need what you offer to create a demand for your products or services. This process is called demand generation. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue. Overview of Demand Generation Demand generation is creating interest in your products or services to build a healthy pipeline of qualified leads for your sales team. It’s a broad term covering all your marketing and sales initiatives at every stage of the sales funnel . When you can provide valuable …

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What is Psychometric Profiling for Marketing?

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Here’s a question for you: How well do you know your customers? I ask because the better you understand your customers, the more effectively you can reach them. If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. The answer? Psychometric profiling. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business. Psychometric Profiling: How Does It Work? Psychometric profiling is a measuring tool. It allows you to “measure” someone’s personality and use the findings to develop highly targeted, individualized marketing campaigns. Did you know that customers prefer personalized messaging? 83 percent of customers are OK sharing data with you if it means a more personalized shopping experience. The takeaway? Psychometric profiling makes it easier for you to give customers what they want. To …

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What Are Remarketing Lists for Search Ads (RLSA)?

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Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you. What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently. This opens your business up to a broader market of interested buyers you previously couldn’t connect with. Let’s talk about how to get this done. What Are Remarketing Lists For Search Ads? RLSAs are a Google Ads feature allowing you to customize your search campaigns based on …

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AI marketing technology tools pricing guide 2020

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30-second summary AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. We run through some of the best options that currently exist: their functionality, the different packages available, and how much they’ll each set you back. The amount of data that we collectively produce has reached astronomical levels. For many marketers, deriving critical insights from this mountain of information is like finding a needle in the haystack—so that’s where AI comes in. By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave? And how can I appeal to them? We’re going to explore some of the best AI-based marketing tools currently on the market. …

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A Beginner’s Guide to Successful Email Marketing

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Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof? Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there? Data shows that most people are on email—and the number increases every year. In addition, with email marketing you own the connections …

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How to Use Quizzes in Your Marketing Strategy

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Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously. They are incredibly effective at generation leads, engaging your audience, and much more. But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Part I: Creating Your Quiz There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline ? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first. Title Selection & Quiz Types The …

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