How to watch the 2020 American Music Awards on ABC live without cable

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A socially distanced event will take place at the Microsoft Theater in Los Angeles. Here’s how cord-cutters can watch it. The 2020 American Music Awards, which honor the best and brightest artists in nearly every genre of music, are taking place tonight at the Microsoft Theater in Los Angeles. Hosted by Taraji P. Henson, the socially distanced event will feature live performances from Billie Eilish, Katy Perry, Megan Thee Stallion, Shawn Mendes, Justin Bieber, the Weeknd, Kenny G, and many others. You can check out the full list of performances and nominations here . Read Full Story

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How to watch the ‘Best of Broadway’ special live on NBC without cable

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Miss Broadway? Stream this musical benefit special tonight. It’s for a good cause. If you’re like me and have been missing the thrill of live Broadway musicals over the past nine months, this might just be the next best thing. A benefit called One Night Only: The Best of Broadway will air tonight on NBC and will feature cast performances from a number of shows that were shuttered in March when the coronavirus pandemic first struck New York City. Read Full Story

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How to Use Music in Marketing Paid Campaigns

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Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions. The right music, leveraged in the right ways, has the potential to positively affect metrics like CTR and traffic to your website . Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? With this creative ad, HP saw a 26 percent increase in revenue from the previous 12-week average. Why do music and paid campaigns work so well together? Firstly, we have to understand the importance of music as a whole. How much music do you listen to? If you’re an average American, this will amount to around 16 hours per week . While we all …

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How to watch CNN’s coronavirus town hall live for free without cable

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CNN will try to make sense of the global coronavirus pandemic tonight with a special town hall event. The coronavirus pandemic is a fast-moving news story that’s changing by the minute. In the last 24 hours alone, we’ve seen severe restrictions on travel, sports events, Broadway shows, concerts, office work, school attendance, and nearly every venue where large groups of people gather. In between, it can feel almost impossible to separate fact from fiction, or tell the difference between legitimate precautions and outright panic. Read Full Story

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Every brand should embrace these 5 lessons in customer loyalty from super group BTS

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How the K-pop band keeps its fans, aka, the Army, delighted and growing, according to a marketing strategist. RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. Before 2018, these seven names, along with the name of the musical group they comprise, BTS, were unknown to me. Then in September of that same year, the K-pop band made an appearance on The Tonight Show , and things changed in my household. My wife shared their performance with my then five-year-old daughter, who was drawn to how they looked, danced, and sang. And so began my daughter’s growing interest in listening to their music, watching their videos, and acquiring their collectibles, such as BTS-branded calendars, cards, dolls, and even an “Army Bomb” (more on that later). Read Full Story

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