3 Critical PPC Lessons from 2020 for a Brilliant 2021

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The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time. The tumult of the past several months may be a hidden blessing. Smart PPC pros are now well-positioned to use the tools at their disposal to help brands ride a wave of recovery while adapting to new normals in …

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America’s volatile global image has deep roots in its ‘exceptional’ history

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America has proudly clung to its pioneer identity, which for a long time provided a unique spirit of hope to the world. But—is that now holding it back? This story is part of Fast Company ‘s “ USA: Can This Brand Be Saved? ” package, approaching the question from a variety of angles and perspectives, ultimately aiming for an in-depth look at what America’s brand is, how it’s changed over the past four years, and where it needs to go from here. Click here to read the whole series . Read Full Story

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3 Critical PPC Lessons from 2020 for a Brilliant 2021

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The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of advanced honorary degree in “PPC’ology.” In many instances, smart, effective PPC has literally saved brands from the brink of devastation. But let’s face it, PPC pros have been in a near-constant state of reinvention since PPC first became a thing. Compared to other marketing disciplines such as print and broadcast, we’re in our adolescence at best, which is actually an exciting place to be. 2020 just made us do a lot more reinventing and adapting in a very short amount of time. The tumult of the past several months may be a hidden blessing. Smart PPC pros are now well-positioned to use the tools at their disposal to help brands ride a wave of recovery while adapting to new normals in …

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Why Presentation Skills Are Important in Marketing

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What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence. One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills. To put yourself out there and present to a room full of people, you need to be at least a little adventurous. If you’re not a high-energy person, you’ll find it hard to keep people engaged. If you’re not assertive, you’ll struggle to communicate your points effectively. The list goes on. That’s not a …

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Here are the most infuriating details and corporate giveaways in the COVID-19 stimulus bill

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Though many core elements within the bill have been praised, others have been roundly criticized. Here are the lowlights. Even amid the urgency of the coronavirus pandemic, the massive $2 trillion stimulus plan voted on by the House this afternoon saw its share of partisan wrangling (because . . . Washington). But more infuriating was the long list of special interests lobbying for big chunks of money or other benefits, despite the fact that many of these interests clearly don’t have the most compelling need. Read Full Story

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