How to Use the Psychology of Color to Increase Website Conversions

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Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. What is Color Psychology? Color psychology is the science of how color affects human behavior. Color psychology actually is a branch of the broader field of behavioral psychology. Suffice it to say that it’s a pretty complicated field. Some skeptics are even dismissive of the whole field of color psychology due to the difficulty of testing theories. My own research on the topic, as this article conveys, lacks scientific evidence to back up every claim. But that alone is no reason to dismiss the profound and unarguable effect that color has on people. There are key facts of color theory that are indisputable. In a classic study on color in a peer-reviewed journal article, Satyendra Singh determined that it takes a mere 90 seconds for a customer to form an opinion about a product. And, 62-90 percent of that interaction is determined by the color of the product alone. Color psychology is a must-study field for leaders , office managers, architects, gardeners, chefs, product designers, packaging designers, store owners, and even expectant parents painting the nursery for the new arrival! Color is critical. Our success depends upon how we use color. However, the psychology of color is often a subject of disagreement in marketing and website design because color preference varies widely between individuals. For example, many people prefer red to blue, while even conjoined twins might prefer different t-shirt colors. Where Should You Use Color Psychology? Colors impact everyone. It doesn’t matter whether you’re developing software, designing a book, developing a web design cover, or simply branding your business: colors define mood and influence responses. S ince color is ubiquitous, we need to understand where you should use these color tips. This article discusses the use of color …

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

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Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere . That’s because the brain plays such a vital role in selling (and buying). For example, the color of your CTA button or the pictures on your landing pages can impact conversions. The brain is designed to process information in specific ways, and it will react accordingly to certain triggers. If you can optimize your site to include those triggers, you can boost your sales. It’s not always as simple as using certain colors . Psychology, like people, is complicated. Despite the complexity of psychology, there are a few brain-based strategies you can use that will get results. How Psychology Impacts Sales Through Neuromarketing Based on studies of the brain, we know that beauty literally moves us to action . The …

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Website Design: The Complete Guide

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Designing a website from scratch can be challenging. But it doesn’t have to be. Years ago, when I first started creating my websites, there weren’t a ton of resources. There were basically two options—learn the basics of website programming languages or hire a designer. The first choice is difficult and time-consuming. The latter is expensive. After a brief attempt of trying to design everything on my own, I ended up spending top dollar on a designer. It was more than I wanted to spend, but I didn’t really have much choice. Today, new website owners have more resources at their disposal. It’s possible to design a professional website without hiring a designer or learning how to code. Sound too good to be true? It’s not. Whether you’re a complete …

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How to use Subliminal Messaging Tactics in Your Paid Social Media Campaigns

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For a long time, marketers have been looking for the silver bullet that drives leads and sales. That one hack that can help them sell sand at the beach. As we all know, there is no such thing as a silver bullet in marketing. However, one thing comes pretty close – subliminal messaging. What Is Subliminal Messaging? Subliminal messaging isn’t new. History suggests that Greek philosophers dabbled in it as early as the 5th century. What exactly is subliminal messaging? Subliminal messaging is a technique used to influence people without them realizing it. It employs visual or auditory stimuli to heighten a message’s persuasiveness. In short, a subliminal message is a hidden message that the brain picks up without you realizing it. While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. A couple …

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How to Build a Chrome Extension

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Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How do we know? We created our own Ubersuggest Google Chrome Extension to streamline our keyword research systems. In this post, we’ll show you how to make a Chrome extension to help you innovate your tasks and get back to productive work. What is a Chrome Extension? Google Chrome extensions are programs you can install in your Chrome browser to change its functionality. Chrome extensions can help you automate certain functions in your browser, modify existing behaviors, and improve your software’s convenience. There are even Chrome extensions that can improve your SEO . Chrome extensions are …

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Trina Turk is the fashion icon we need right now

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“I’ve always been drawn to bright vintage prints because they represent optimism,” says the California designer, who has a new book out. “We can respond to the world around us with joy.” In February, design lovers descend upon Palm Springs for Modernism Week, an annual celebration of midcentury modern art and architecture. Everywhere you turn, people look like they have walked out of the late 1960s: One woman wears a pink and yellow paisley mini cocktail dress; another is in a billowy bohemian top in a kaleidoscope of browns and oranges; a man strolls by in a dapper plaid suit as if he’s just stepped off the Mad Men set. Many are wearing clothes created by Trina Turk, the Japanese-American designer who has spent the past quarter of a century shaping the style of Palm Springs, setting up a boutique in what would become the town’s cultural district. In doing …

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How to Create an Ecommerce Website

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. The future of ecommerce shines brighter than ever. E-retail sales account for 14.1% of all retail sales across the world. Statista has predicted that the above figure will grow and reach 22% in 2023 . Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate. The U.S is the second largest ecommerce market in the world, with $586.9 billion . See what I mean? And like how every shiny thing isn’t gold, starting a thriving ecommerce business isn’t easy. There’s so much that goes into creating an ecommerce website. The first place to start your online business journey is to select the best ecommerce website builder—one that’s efficient and affordable. This does sound daunting, but it really isn’t. Read on as I teach you how …

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Here’s why Brooklyn Decker, Amy Schumer, and dozens of powerful women are wearing pink suits

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Hillary Clinton and Kamala Harris’s favorite suit maker, Argent, is partnering with nonprofit Supermajority to get out the vote. Dozens of famous women are joining the cause. If you follow strong women on Instagram, your feed is probably packed with them wearing a bright pink suit. They’ve been spotted on powerful women across industries, including model Brooklyn Decker, comedian Amy Schumer, Black Lives Matter cofounder Alicia Garza, and dozens of others. In the run-up to the election—with Kamala Harris on the Democratic ticket—these women are using their platforms to champion female ambition in a new campaign called Ambition Suits You. Read Full Story

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10 Great Testimonial Examples From Landing Pages

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Landing pages help drive traffic, increase conversions, and improve SEO . However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your copy or your product—it might be because you aren’t using testimonials efficiently. Below, we’ll look at ten different landing page testimonial examples and discuss why they work and how they build trust. First, let’s cover why they matter so much for brands. Why Should You Include Testimonials on Your Landing Page? The primary purpose of a landing page is to convert visitors and move them through your sales funnel. Ideally, you’ll have fantastic copy to convince customers you can solve their problems. However, consumers don’t trust brands—they trust other people. According to the Edelman Trust Barometer Special Report, only one-third of consumers trust brands to do the best they can for their customers and the world at large. Who …

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5 Free Brand Logo Tools For Your Company

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If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values. Do this right, and both your customers and your competitors will always remember you. If you’re yet to define and build your brand, this guide can show you where to start . One of the best ways to leave a positive and lasting (visual) imprint of your brand is to create a unique brand logo. Getting your brand logo professionally designed can be expensive. Look at 99Designs research . They found that a professionally-designed logo can cost you anywhere from $400 up to $2500+, with the quality varying depending on the actual cost. That sounds pricey, right? You could take …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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