How to Use Hashtags on YouTube

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Hashtags for YouTube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. What Are Hashtags for YouTube? As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. You’ll see these hashtags in three places: above the video title within the video title within the video description As with hashtags on Instagram, Twitter, or Facebook, hashtags on YouTube inform viewers of the video’s topic. How Do YouTube Hashtags Work? A hashtag acts as a hyperlink . Instead of taking you to a specific website, hashtags on YouTube take you to a search results page, showing you all of the videos with that hashtag. How to Add YouTube Hashtags When you upload a video, you have the option of adding hashtags to the title or description. You can also add hashtags to the video itself during the editing process. If you add hashtags to the video description or within the video, YouTube will display them above the video title in its search results. Remember, adding a hashtag to the title isn’t enough to increase views. You still need to write excellent video titles that will grab users’ attention. How to Track YouTube Hashtag Performance Go into YouTube Analytics, click on Traffic Sources, then YouTube Search. This will display which hashtags you’re using, and which have the most views. How Viewers Use YouTube Hashtags Viewers can search for videos on a particular topic by using hashtags in two ways: enter a hashtag in the search bar click on an existing hashtag With either search method, the viewer sees a list of videos with the same hashtag in the search results. Let’s say you want to make sourdough bread. Before you try out a recipe, you want to see how sourdough is made. You go to YouTube and type #sourdough into the search bar. Dozens of results pop up. These videos are using that hashtag or phrase in their video information (the title, description, etc). The YouTube algorithm shows videos in …

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

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As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm . 70%. That number is huge . To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. Here are nine ways to increase your organic reach on YouTube. The YouTube Algorithm’s Evolution What began as a venture capital-funded technology startup in 2006 is now our go-to spot for …

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What is Video Search and How Can it Help Your Business?

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Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new means of generating leads for your business. In this guide, we break down video search engines and how you can use them to increase your traffic. What Is Video Search? The first thing we need to think about is why people search for videos in the first place. What makes someone look for a specific video? Why are they searching for that video? What are they looking to accomplish? All of these questions are important to answer, and we’ll address them, one by one. According to Google, people look for videos for three different reasons. …

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How to Double Your YouTube Subscribers (Without Buying Them)

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Every minute, 500 hours of videos are uploaded to YouTube. With that much competition, you might have counted yourself out and accepted that getting enough Youtube subscribers isn’t worth the effort. But what if you’re making a social media mistake ? What if you could break through the noise and become popular on YouTube? One of the best ways of measuring popularity on YouTube is by looking at the number of subscribers. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Not everyone who is uploading a video to YouTube has laid out a strategy that will allow them to increase subscriber numbers, which leads some to buy YouTube subscribers — which is a huge mistake. When you buy YouTube subscribers, many of those accounts are fake. Even if they are real people, they are unlikely to engage with your content and …

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How to Get More YouTube Views

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Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this social media platform. After all, what’s the point of uploading a video, if nobody is going to watch it, right? Especially your target audience. Nevertheless, only 9% of small businesses use YouTube , even though it has over a billion users . So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something, as competition isn’t at peak levels on this media platform just yet. In this post, we’re going to take a look at tactics that you can use in order to generate more views for your YouTube videos. We’ll cover some of …

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YouTube SEO: 26 Tactics for Getting More Views, Subscribers, and Traffic

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When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google . (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions. Here’s the thing: less popular search engines fill specific roles. For example, if you do Bing SEO , you can reach an audience you can’t reach on Google. If you ignore other search engines, you’re doing your business a disservice. Today, I want to talk about YouTube, and more specifically, YouTube SEO. It might seem weird to think of YouTube as a search engine , but that’s exactly what it is. Specifically, it’s a search …

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The Complete Marketer’s Guide to YouTube

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If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos . With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising . The good news is you don’t need to flood thousands of dollars in YouTube advertising. If you create a good channel that constantly puts out quality content that people want, you’ll get the attention and eyeballs you need to drive customer acquisition through YouTube. Here’s how to do just that. Part 1: Create a Great Channel Layout & Organize Your Youtube Content This blog post won’t get into the weeds of how to upload a profile picture, cover image, or the steps …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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Why You Should Audit Your YouTube Channel

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How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content. But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit YouTube isn’t just a social media platform. It’s also a highly sophisticated search engine, just like Google. In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: Appearing in video search results Reaching the right audience Converting users into subscribers and, ultimately, paying customers If you’re …

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The Advanced Guide to Facebook Watch

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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket. By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook . I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers. In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured. Content on Facebook …

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

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In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. If you’re not sure which ones are right, you might miss the mark and, by extension, your audience. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it. Here are the questions you should ask …

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