How to Use Facebook Asset Customization to Tailor Your Ad Placements

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Wondering how to easily fine-tune a single creative asset to Instagram and Facebook ads? Wish Facebook made this easier? You’ve come to the right place! In this article, you’ll discover how to use the asset customization tool to adjust one video or image for use in ad placements across Facebook, Instagram, and Messenger. Learn how […] The post How to Use Facebook Asset Customization to Tailor Your Ad Placements appeared first on Social Media Examiner | Social Media Marketing .

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Facebook Ad Library: How to Model Your Competitors

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Wondering how your competition is using Facebook ads? Looking for inspiration for your next ad campaign? In this article, you’ll discover how to use the Facebook Ad Library to see how other brands are advertising on Facebook and Instagram. Why Research Competitor Ads in the Facebook Ad Library? It’s no secret the competition in Facebook […] The post Facebook Ad Library: How to Model Your Competitors appeared first on Social Media Examiner | Social Media Marketing .

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How to Optimize Your Instagram Ads Creative

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Do you run the same ad creative on Facebook and Instagram? Wondering why your ads aren’t performing as well on Instagram? In this article, you’ll learn how to optimize your Instagram ads for better results. Why Ads on Instagram and Facebook Perform Differently Instagram passed the 1 billion user mark in 2020. This huge milestone […] The post How to Optimize Your Instagram Ads Creative appeared first on Social Media Examiner | Social Media Marketing .

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Using Facebook Ads to Move Leads Into Sales

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Do you use Facebook ads to acquire leads? Wondering how to follow up with and engage your Facebook leads? In this article, you’ll discover a process for using Facebook ads to turn leads into paying customers. Why Facebook Ads Work to Move People From Lead to Sale Not many local businesses make direct sales online […] The post Using Facebook Ads to Move Leads Into Sales appeared first on Social Media Examiner | Social Media Marketing .

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How to Create Instagram Stories Polling Sticker Ads

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Want interactivity in your Instagram Stories ads? Have you considered adding interactive polls to your ads? In this article, you’ll discover how to create an Instagram Stories ad poll for the best engagement. Why Use Polls in Your Instagram Stories Ads? Instagram polls give you a chance to interact with your customers and prospects, find […] The post How to Create Instagram Stories Polling Sticker Ads appeared first on Social Media Marketing | Social Media Examiner .

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Using Facebook Ads Manager to Analyze Your Ad Performance

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Want an easy way to analyze your Facebook ads? Wondering how to customize the metrics you see in Facebook Ads Manager? In this article, you’ll discover how to create a custom report layout in Facebook Ads Manager. You’ll learn how to add, delete, and organize Facebook Ads Manager columns to show the data that matters […] The post Using Facebook Ads Manager to Analyze Your Ad Performance appeared first on Social Media Examiner | Social Media Marketing .

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How to Use Facebook Ads to Reach Global Markets

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Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages? In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences. #1: Translate Your Facebook Ads for Local Markets You probably have existing Facebook campaigns that are operating well in one country […] The post How to Use Facebook Ads to Reach Global Markets appeared first on Social Media Examiner | Social Media Marketing .

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How Much Do Instagram Ads Cost?

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Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? The answer depends on a few factors that include, of course, the budget you have to spend. Is Instagram advertising suitable for your business? Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. Statista reports 33 percent of U.S. Instagram users are 25 to 34 years old. This Facebook-owned platform has over 1 billion active monthly users , so it’s certainly worth your consideration. 12 Factors That Affect the Cost of Instagram Ads Ready to move past building your Instagram following and try advertising? You’ll want to understand …

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How to Improve Your Facebook Ads With Customer Research

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Are your Facebook ads failing to convert? Are you surveying your customers? In this article, you’ll discover how to survey your customers, use Facebook ads to target them, and interpret the results to improve your future ads. #1: Create Your Customer Survey The truth is customers don’t know what they want. Renowned marketer and best-selling […] The post How to Improve Your Facebook Ads With Customer Research appeared first on Social Media Marketing | Social Media Examiner .

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How to Use Instagram as a Sales Funnel Without Ads

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Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads? To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast. Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses […] The post How to Use Instagram as a Sales Funnel Without Ads appeared first on Social Media Examiner | Social Media Marketing .

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How to Choose the Right Facebook Attribution Model

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Are you struggling to track the impact of your Facebook ads? Wondering which Facebook attribution model to use? In this article, you’ll discover seven different Facebook ad attribution models to assess your campaigns’ performance. About Facebook Attribution Models The Facebook attribution tool gives you insights into your customers’ purchasing journey and the roles of different […] The post How to Choose the Right Facebook Attribution Model appeared first on Social Media Marketing | Social Media Examiner .

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