How To Use Events To Optimize Your Facebook And Google Ads Campaigns

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Your website is bustling with activity. Visitors are constantly interacting with your website. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction of a visitor with your website – a pageview, a click – can be used to better understand your audience . And when you understand your audience better you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events Events are user interactions that don’t involve loading another page on your website. In ecommerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form. As opposed to form completion that usually triggers a Thank You page, filling out one or more fields without submission – referred to as ‘form abandonment’ – can be recorded as an event. More examples of events are: watching a video, clicking on mailto email address link, downloading media (such as PDFs). Why Events Are Important Events are important because they indicate higher intent of your website visitors . If a visitor watched a video on your website, it demonstrates an interest in your offering. Basically, any user interaction on your website can contribute to better understanding the user level of engagement with your brand, and the intent on moving down the funnel. In ecommerce, even if a visitor did not complete a purchase, the abandoned cart shows a high purchase intent. Something has prevented the visitor from completing the purchase, but such a visitor is definitely worth your attention. By tracking events you’ll be able to make a more focused offer to this user in your paid campaigns . How? By injecting the events tracking data into your paid campaigns and using this data for more precise targeting and optimized offering. Think about it – if you can group together all the visitors who watched a certain video and set up a customized campaign for them that reference what they saw in the video, wouldn’t that make for a far more effective campaign than a generic awareness message? It sure will. So that’s exactly what we’ll go through in this article: …

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How to Use Events to Optimize Your Facebook And Google Ads

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Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience . And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form, as opposed to a form …

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A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

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As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them. If you’re totally new to Facebook, start with this Facebook Marketing Guide . Then come back to this post for a deep dive into advertising. In this advanced Facebook guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. You can learn more …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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How to Set Up Microsoft Bing Shopping Campaigns for Ecommerce Businesses

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Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share . Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. For ecommerce businesses, that makes Microsoft Shopping Campaigns (formally known as Bing shopping campaigns) a killer opportunity to boost your bottom line. NOTE: Bing now refers to all platforms related to their shopping ads by the Microsoft name. For example, what was once called the “Bing Merchant Center” is now the “Microsoft Merchant Center.” Bing Does Not Equal Google, but That Could Be a Good Thing Long story short: Your paid media strategy deserves diversification, and Bing is the place to find it. Why? Because Bing offers unique demographics you may …

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The 5 Best Facebook Ad Companies of 2020

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2.6 billion. That’s the total number of people on Facebook today. This also means you get direct access to 2.6 billion people on a single platform. So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank! It’s actually quite cheap to reach out to people on Facebook, with a plethora of options available at your disposal, such as pay per click or per email conversion. Plus, according to research : Facebook ads reach 1.95 billion of the total active users, which is a staggering 32% of the world’s population over the age of 13. Globally, …

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What Are Remarketing Lists for Search Ads (RLSA)?

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Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you. What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently. This opens your business up to a broader market of interested buyers you previously couldn’t connect with. Let’s talk about how to get this done. What Are Remarketing Lists For Search Ads? RLSAs are a Google Ads feature allowing you to customize your search campaigns based on …

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How to Promote Your Podcast Through Paid Ads

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Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode. The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads. Here’s how to do it. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads …

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A Starter Guide to Google Ads Manager Accounts

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If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. This makes managing your campaigns much more efficient and allows you to maximize return on ad spend. Setting up a Google Ads Manager account is simple and can quickly change the way you run your paid ads. Ready to give it a try? Here’s how to get started. What Are Google Ads Manager Accounts? Google Ads Manager accounts are dashboards that allow you to manage multiple Google Ad accounts all in one place. Rather than logging in to lots of different ad accounts with separate usernames and passwords, Google Ads Manager puts everything in one place, making it more convenient to manage your ads . Originally called My …

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The five latest Google Ads features and how to make the most of them

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30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition. They are more popular for brand awareness and influence targets All conversions are not born equal. When it comes to acquisition channels, a purchase on your site from a new customer has more value than one from a returning one In these days and times it is easy to forget that most of the business still happens offline and that zoom calls and online shopping are not all there is to life. Yet offline conversions tracking are not always taken into account With Gallery Ads Google offers a new ad format integrated into the Search Network. As these ad formats are for mobile displays only, their dimensions enable advertisers …

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25 Social Media Tools That Experts Use to Streamline Their Marketing

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With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place. Consider this: 60 percent of company mentions on Twitter occur when you aren’t in the office. 64 percent of consumers expect real-time responses from brands they mention on social media. 40 percent of users expect brands to respond within the first hour of reaching out , and 79 percent expect a response within 24 hours. 54 percent of people on social media use it to research products . How can you keep up with your Twitter account when you haven’t even checked …

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