One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience , you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful . What are Instagram Filters? Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram . But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors …

30-second summary: This article will look into the benefits of Augmented Reality (AR) content experiences, specifically in the retail sector: It will define and explain the value of WebAR versus app-based AR experiences – both for the consumer and brands Dive deeper into holographic WebAR, with examples Educate on how to unearth the value of WebAR for your business and how to go about putting an AR strategy in place Finally, it will touch on the future of this new content medium for marketers and advertisers. Competition for consumer attention is fiercer than ever. Experts suggest that the average consumer is fielding 4,000 to 10,000 ads per day . In today’s attention economy, brands are spending millions of dollars on marketing and ad communications strategies to stand out amongst the sea of digital content that floods consumer’s devices. But the harsh reality is that still so many brands go unnoticed. …

It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it . Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It’s been super consistent: With approximately 2.5 billion monthly active users , Facebook is comfortably bigger than Twitter, Snapchat, Reddit, and Instagram combined. So what does this tell us? Simply put, if you’re a brand, you can’t afford to ignore Facebook. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too. You should be using it to promote your products, advertise your brand , and generally represent your company. The starting point for …

The use of blog images in posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape. How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? The answer is original imagery. Blog Image Trends: Why Stock Photos Are Dead With more content available on the web every day, it’s more important than ever to stand out. While finding ways to put a unique spin on your blog post topics is critical, there are only so many angles on one subject. You need other types of content, such as photographs and illustrations, …

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

As a savvy internet user, you might think no one clicks on Facebook ads. You’d be wrong. Facebook is on track to make over $60 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Don’t believe them. If you’re totally new to Facebook, start with this Facebook Marketing Guide . Then come back to this post for a deep dive into advertising. In this advanced Facebook guide, you’ll learn which businesses are the best fit for Facebook ads and how to run successful campaigns. We’ll cover the most common mistakes marketers make and the biggest factor in your ad’s success. You can learn more …

Illustration by Laetro The use of images in your blog posts is a no-brainer. Images are an easy way to break up chunks of text, add context, or give your readers a more accessible medium through which to digest your content. With the growth of written content online, it’s harder to have your content be unique from others. Writers need to adapt to the changing landscape. How can you continue to engage your audience when so many bloggers have written on the same topics—and will continue to do so? The answer is original imagery. Blog Image Trends: Why Stock Photos Are Dead With more content available on the web every day, it’s more important than ever to stand out. While finding ways to put a unique spin on your blog post topics is critical, there are only so many angles on one subject. You need other types of content, such …

Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories . That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. Let me introduce you to generative media and all its possibilities. What is Generative Media? Generative media is computer-generated art or “photographs” as shown below. In other words, it’s not an artist drawing the pictures or creating the design. It’s all made by artificial intelligence (AI). Here’s how it works: The artist “instructs” the machine to create content within specific parameters or algorithms. Following these algorithms, the machine generates images. The artist can change the parameters for creating content …

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re a seasoned Pinterest veteran or new to the social media platform, Pinterest Story Pins offer an exciting opportunity to interact with your audience and gain more exposure for your brand. Story Pins allow you to offer more value to your followers, inspire action, and, more importantly, drive traffic to your website. This new feature will soon be commonplace on the platform, so here are some tips to help you get the most out of Pinterest Story Pins. What Are Pinterest Story Pins? Story Pins are the latest feature from Pinterest that allows brands to create …

30-second summary: The internet is beyond saturated, which means challenges for marketers who want to attract and engage customers. Interactive 3D configurators can help companies can create smooth, interactive experiences that will keep customers engaged for longer periods and have them coming back for more. PureWeb’s Elly Uz details which industries are uniquely suited to having 3D configurators enhance the customer experience. For roughly two decades, the rapid growth of people new to the internet meant that unique traffic to websites grew steadily. This was generated in many ways: Digital ads were enough to bring in new users, and standard websites with images, something to read, and maybe even some videos were enough to keep viewers interested. Now, the web’s growth rate has more or less plateaued in developed countries. Today’s users are accustomed to the typical eye-catching tactics of online marketing, and that means it’s more difficult to make …