How to Turn One Piece of Content into Multiple for SEO

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Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. The same thing can be said for businesses that are building a social media presence or a new newsletter following. But as people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness. It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. The biggest challenge here is building a content strategy at scale. So, how do you create a lot of great content? You start with video. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels. Let’s walk through the process. Using video to scale content Did you know that the average person types at 41 words per minute (WPM) , but the average person speaks at about 150 WPM ? That is about 3.5 times faster speaking rather than typing. In fact, this article was transcribed. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. It can consume an entire workday. An easier way to do this? Record yourself on Loom or another video software, save it, and send the video file to an audio/video transcription service. There are so many tools, like Rev.com or TranscribeMe, that do this for relatively cheap. Of course, even if you're relying on text-to-speech, there's still editing time to take into account, and some would argue it will take MORE time to edit a text-to-speech transcription. There isn’t a “best way” to create content, however, for those who aren't strong writers but are strong speakers, transcription will be a powerful way to move at a quicker pace. The step-by-step process Once you write out your content, how do you ensure that people read it? Like any other content strategy, make sure that the …

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The power of voice can help marketing teams capitalize on content

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30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible. Speech-to-text technology like Trint’s can transcribe audio in real-time with the help of AI. It has a high degree of accuracy, enabling voice content to be turned into transcripts which can then be repurposed as blogs, sales decks, customer stories, social media posts, and more. Automated transcription tools, like Trint’s AI-powered speech-to-text platform, offer a quick (and easy) solution for making video content more accessible through video captioning and transcripts. Trint’s platform enables team collaboration, which is essential during this period of working from home, combining automated transcription with AI-enhanced accuracy. Learn more by downloading their free white paper from ClickZ. How can you make your …

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How to Create SEO-Friendly Podcast Show Notes

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In this post I’m going to show you how to create podcast shows notes that rank in Google. (Step-by-step) So if you’re looking for a way to grow your podcast with SEO, this new guide is for you. Let’s dive right in. Step #1: Transcribe Your Podcast Episode Step #2: Choose a Keyword For Your Episode Step #3: Format Your Show Notes Like a Blog Post Step #4: Optimize Your Show Notes for On-Page SEO Step #1: Transcribe Your Podcast Episode Your first step is to get a transcription of your podcast episode. A transcription is important for two reasons: First , it helps you quickly review the content. That way, you can pick a keyword to optimize your show notes around. (More on that later) Second , you can copy and paste a lot of the text into your show notes. Which will make your show notes more SEO-friendly. …

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How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was also often a matter of guess-and-check. Plus, brainstorming can be a bit of a selfish process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. I could only hope our audience would be interested as well. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us. So, just a few months …

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17 Actionable Content Marketing Tips For More Traffic

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This is a list of actionable content marketing tips. In fact, these same strategies helped grow my blog to 304,265 monthly visits: So if you want more traffic from every piece of content that you publish, you’ll love this list of tips, techniques and strategies. Let’s get started. 1. Publish “X vs. Y” Posts 2. Link to Social Profiles in Outreach Emails 3. Use The Animalz Revive Tool 4. Try The PBC Formula 5. Publish “Power Posts” 6. Write About Trending Topics 7. Include Native Content With Social Shares 8. Use Padlock Posts 9. Include a Keyword in Your URL 10. Add More Cuts to Your Video Content 11. Write Longer Headlines 12. Optimize Around Untapped Keywords 13. Use Blog Post Templates 14. Use Emotional Titles 15. Optimize Around Brand Keywords 16. Tell Relatable Stories in YouTube Videos 17. Write Compelling Meta Descriptions Bonus #1: Reverse Engineer Your Competition Bonus …

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How to Get More YouTube Views

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Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this social media platform. After all, what’s the point of uploading a video, if nobody is going to watch it, right? Especially your target audience. Nevertheless, only 9% of small businesses use YouTube , even though it has over a billion users . So, if your videos aren’t getting enough views, there’s a good chance that you’re missing something, as competition isn’t at peak levels on this media platform just yet. In this post, we’re going to take a look at tactics that you can use in order to generate more views for your YouTube videos. We’ll cover some of …

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Content Marketing Unlocked: Your Content Marketing Training Course

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Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes. So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked . Introducing Content Marketing Unlocked As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging. To get you started, make sure you watch …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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17 Advanced SEO Techniques for 2020

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This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list. 1. Rank for “Journalist Keywords” 2. Use Animated Images to Improve Time On Site 3. Create Content Hubs 4. Target Comparison Keywords 5. Use Dynamic Parameters for Pagination 6. Build Backlinks With Podcasts 7. Forge a Content Alliance 8. Maximize SERP Real Estate 9. Embed Original Images In Your Content 10. Optimize Your Content For Keyword Relevance 11. Create a Comments Section On Your Blog 12. Uncover People Also Ask Keywords 13. Add “Content Features” To Your Page 14. Publish Topic + Year Content 15. Get Backlinks From Unlinked Brand Mentions 16. Optimize for Google Discover 17. Find Low-Competition Keywords From Reddit Bonus …

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8 Useful TikTok Marketing Tactics

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Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Why TikTok Marketing? Many business owners haven’t taken the time to figure out how TikTok can work as a marketing tool. Perhaps this is because they think the platform only has a “young” user base. However, TikTok is now attracting a wide range of people. In fact, nearly 38% of TikTok’s users within the US are above 30. The low business competition presents a massive opportunity because you can reach many …

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

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If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss one deadline and end up missing more. The result is a half-baked campaign that fails to hit your goals. Without a concrete schedule, this becomes an inevitable cycle. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? In my experience, you need a marketing calendar to get a full overview of your team’s deliverables, deadlines, and tasks. Recent research in an article by Evinex states that marketers who record their strategies are 538% more likely to complete tasks on time. Consider goal-setting as well, as 81% of people …

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