Waiting for a second stimulus check? The GOP isn’t itching to send you one

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The chance for a second round of direct payments to Americans is looking less likely. Bad news if you are hoping on another stimulus payment: it might not be coming. Though Republicans are talking about a summer stimulus package, they are not specifying that stimulus payments will be part of the deal. In other words, when Treasury Secretary Steve Mnuchin says there’s a “strong likelihood” of another bill , that is not synonymous with putting a direct payment into your pocket. Stimulus checks were part of the last package, a vestige of the past. Read Full Story

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Three Steps to a Better-Performing About Page

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Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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How to Create SEO-Friendly Podcast Show Notes

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In this post I’m going to show you how to create podcast shows notes that rank in Google. (Step-by-step) So if you’re looking for a way to grow your podcast with SEO, this new guide is for you. Let’s dive right in. Step #1: Transcribe Your Podcast Episode Step #2: Choose a Keyword For Your Episode Step #3: Format Your Show Notes Like a Blog Post Step #4: Optimize Your Show Notes for On-Page SEO Step #1: Transcribe Your Podcast Episode Your first step is to get a transcription of your podcast episode. A transcription is important for two reasons: First , it helps you quickly review the content. That way, you can pick a keyword to optimize your show notes around. (More on that later) Second , you can copy and paste a lot of the text into your show notes. Which will make your show notes more SEO-friendly. …

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Marketing in Times of Uncertainty - Whiteboard Friday

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Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday. Video Transcription Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. We obviously have a global crisis. It's very …

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Conversion Rate Optimization Consulting

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Are you currently running an online business? Do you think you can sell more of your products applying the same actions? Because that’s exactly what Conversion Optimization does for you. You’re using the same ads, landing/sales pages, and funnels but they just convert more. That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling. Just imagine doubling your conversions… Wouldn’t that be CRAZY? Well with today’s conversion rate optimization strategies you can easily do it. You just have to know what to look for and how to get it. So without further ado… Here’s a detailed guide on how to find the best conversion rate optimization consultants and how to work with them to guarantee real trackable results. 5 Ways a Conversion Rate Optimization Consultant Can Help Grow Your Business The professional CRO Consultant …

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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

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Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain …

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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

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Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain …

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