How to Come Up With Tangential Content Ideas — Whiteboard Friday

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Posted by amandamilligan Your brand has probably used content marketing to generate awareness and engagement, but have you tried tangential content? In this brand new episode of Whiteboard Friday, Amanda Milligan of Fractl is here to walk you through what tangential content is, why it's useful, and how to create it.     Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Amanda Milligan. I'm the Marketing Director at Fractl, an agency that helps brands build their organic growth. Today I'm going to talk to you about one of the strategies we use for our clients, and it's called tangential content. If you haven't heard of it, don't worry. Odds are you might have already done it and not even known. Today we're going to talk about what it is, why you should include it …

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Waiting for a second stimulus check? The GOP isn’t itching to send you one

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The chance for a second round of direct payments to Americans is looking less likely. Bad news if you are hoping on another stimulus payment: it might not be coming. Though Republicans are talking about a summer stimulus package, they are not specifying that stimulus payments will be part of the deal. In other words, when Treasury Secretary Steve Mnuchin says there’s a “strong likelihood” of another bill , that is not synonymous with putting a direct payment into your pocket. Stimulus checks were part of the last package, a vestige of the past. Read Full Story

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Three Steps to a Better-Performing About Page

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Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page …

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The Theory Behind Ranking Factors — Whiteboard Friday

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Posted by rjonesx. Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, folks. Welcome back to another Whiteboard Friday. Today, we're going to be talking about ranking factors and the theory behind them, and hopefully get past some of these — let's say controversies — that have come up over the years, when we've really just been talking past one another. You see, ranking factors have been with us since pretty much day one of search engine optimization. We have been trying as SEOs to identify exactly what influences the …

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How to Find Paid Social Media Keyword Ideas From Top Hashtags

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In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. If you’re not sure which ones are right, you might miss the mark and, by extension, your audience. Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground. The Importance of Hashtags in Paid Social Media Campaigns Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it. Here are the questions you should ask …

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Marketing in Times of Uncertainty - Whiteboard Friday

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Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Whiteboard Friday. Video Transcription Howdy, folks. I'm Rand Fishkin, founder of Moz and co-founder of Sparktoro. And I'm here today with a very special edition of Whiteboard Friday. I think that now is the right time to talk about marketing in uncertain epochs like the one we're living through. We obviously have a global crisis. It's very …

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How to Create SEO-Friendly Podcast Show Notes

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In this post I’m going to show you how to create podcast shows notes that rank in Google. (Step-by-step) So if you’re looking for a way to grow your podcast with SEO, this new guide is for you. Let’s dive right in. Step #1: Transcribe Your Podcast Episode Step #2: Choose a Keyword For Your Episode Step #3: Format Your Show Notes Like a Blog Post Step #4: Optimize Your Show Notes for On-Page SEO Step #1: Transcribe Your Podcast Episode Your first step is to get a transcription of your podcast episode. A transcription is important for two reasons: First , it helps you quickly review the content. That way, you can pick a keyword to optimize your show notes around. (More on that later) Second , you can copy and paste a lot of the text into your show notes. Which will make your show notes more SEO-friendly. …

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Why You Should Depersonalize Your Marketing in 2021

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Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You are digesting as much content as you can. You’re testing all of the newest tips, tricks, and strategies you can find. But there’s a problem. While some of those tips are good, others do little to increase your overall ROI . Which is exactly the point of personalization strategies. So what’s the issue? The problem isn’t personalization itself. The problem is with how we think about personalization. In fact, personalization works. Sometimes. Why Personalization Works…Sometimes For the most part, marketing personalization works. All of the recent data shows it, and marketers everywhere swear by it. But …

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