How to Engage Your Audience with Live Streaming

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Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

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10 Alternatives to Google Hangouts on Air

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Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark. Google Play Music, Google Glass, and now Google Hangouts on Air have been retired, which may come as a surprise to users who relied on these products. Don’t worry, though—it’s not all bad news! While you may have lost your favorite live-streaming service, there are plenty of Google Hangouts on Air replacements. What Was Google Hangouts on Air? Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. At the …

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How to Generate Leads From YouTube Live

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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is . But people watch billions of hours of YouTube every day . That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right? Live video is such an effective marketing method that I believe everyone should be using it. So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads. The good news is that you can start producing effective Live content in a matter of minutes. But first, you need to understand just how powerful Live video can be …

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Live Video Strategy: How to Improve Your Facebook and YouTube Results

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Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube? In this article, you’ll discover three goals live video can help you achieve, and find out how to produce each type of live stream to ensure success. To learn how to improve your live video […] The post Live Video Strategy: How to Improve Your Facebook and YouTube Results appeared first on Social Media Examiner | Social Media Marketing .

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YouTube Shorts: The Opportunity for Creators and Businesses

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Have you heard of YouTube Shorts? Wondering how to use shorts on YouTube for business? In this article, you’ll discover what YouTube shorts are and how marketers can take advantage of this new content type on YouTube. Why YouTube Shorts? YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms […] The post YouTube Shorts: The Opportunity for Creators and Businesses appeared first on Social Media Examiner | Social Media Marketing .

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