How to Scale Valuable Facebook Lookalike Audiences

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Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers? In this article, you’ll discover how to create and scale high-intent lookalike audiences with Facebook ads. Why Increasing the Lookalike Percentage Doesn’t Work for Scaling Facebook lookalike audiences let you reach a large number of people […] The post How to Scale Valuable Facebook Lookalike Audiences appeared first on Social Media Marketing | Social Media Examiner .

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How to Create 4 Facebook Custom Audiences That Convert

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Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey? In this article, you’ll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase. To learn how to […] The post How to Create 4 Facebook Custom Audiences That Convert appeared first on Social Media Examiner | Social Media Marketing .

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How to Scale Facebook Ads: 4 Ways

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Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets […] The post How to Scale Facebook Ads: 4 Ways appeared first on Social Media Marketing | Social Media Examiner .

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How to Build Facebook Custom Audiences for Special Ad Category Groups

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Are you trying to run ads to people for services that Facebook restricts due to possible discrimination? Have restrictions on audience targeting impacted your ability to reach leads and customers? In this article, you’ll discover whether your ad belongs in a restricted Special Ad Category, learn what targeting restrictions apply, and find out how to […] The post How to Build Facebook Custom Audiences for Special Ad Category Groups appeared first on Social Media Marketing | Social Media Examiner .

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How to Create a Facebook Organic Sales Funnel

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Want to attract and convert more people without Facebook ads? Looking for tips to develop an organic Facebook funnel? In this article, you’ll learn how to model an effective sales funnel with organic Facebook content. #1: Leverage Existing Facebook Audience Engagement to Create Awareness With New Prospects Back in the good old days when organic […] The post How to Create a Facebook Organic Sales Funnel appeared first on Social Media Examiner | Social Media Marketing .

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4 Ways to Get in Front of More People on Instagram

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Want more people to learn about you on Instagram? Looking for ideas to expand your Instagram reach? In this article, you’ll find four ways to reach a wider audience on Instagram. #1: Bring a Guest on Your Instagram Live Video to Reach Their Audience Instagram Live video gives you an opportunity to show your followers […] The post 4 Ways to Get in Front of More People on Instagram appeared first on Social Media Examiner | Social Media Marketing .

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How to Optimize Your Social Posts for the Visually Impaired

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Do you want a larger audience to consume your social media content? Wondering how to create content that’s more accessible to people with impairments? In this article, you’ll discover tips and tools to make your social media content accessible to everyone. Why Accessibility Matters to Marketers A lot of people assume that accessibility is impossibly […] The post How to Optimize Your Social Posts for the Visually Impaired appeared first on Social Media Examiner | Social Media Marketing .

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How to Use Facebook Live Producer to Go Live From the Desktop

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Want to live-stream on Facebook? Wondering how to go live without third-party tools? In this article, you’ll discover how to set up a live stream with Facebook Live Producer. You’ll learn how to activate valuable features that improve engagement and live-stream management, and find out how to customize the thumbnail for your Facebook live video. […] The post How to Use Facebook Live Producer to Go Live From the Desktop appeared first on Social Media Examiner | Social Media Marketing .

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How to Write Facebook Ads That Reduce the Barrier to Purchase

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Need to move people to action? Wondering how to improve your sales with Facebook ad copy? In this article, you’ll discover how to create Facebook and Instagram ads that generate sales. #1: How to Write Discount Ad Copy to Prompt Purchases Discounts are simple but effective. You’ve likely seen an ad in your Facebook news […] The post How to Write Facebook Ads That Reduce the Barrier to Purchase appeared first on Social Media Examiner | Social Media Marketing .

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How to Use Events to Optimize Your Facebook And Google Ads

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Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience . And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events . They allow you to track them using a tracking code installed on your website. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Another event can be filling out a field in a form, as opposed to a form …

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