How to Run Facebook Ads for Local Businesses: Driving Foot Traffic

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Does your local business need more walk-in customers? Want to know how to use Facebook ads to drive more foot traffic? In this article, you’ll discover how to run Facebook ads with the Store Traffic objective to generate more business for your local business. To learn how to properly set up and run a store […] The post How to Run Facebook Ads for Local Businesses: Driving Foot Traffic appeared first on Social Media Marketing | Social Media Examiner .

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How to Drive Local Foot Traffic With Twitter Ads

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Want more customers for your local business? Have you considered using Twitter to connect with customers? In this article, you’ll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business. #1: How to Build a Local Audience via a Twitter Follower Campaign Before you reach out to […] The post How to Drive Local Foot Traffic With Twitter Ads appeared first on Social Media Examiner | Social Media Marketing .

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How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

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Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products? In this article, you’ll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects. Why Use Facebook Lead Ads to Promote Virtual Shopping Sessions? When marketers think of Facebook […] The post How to Use Facebook Lead Ads to Book Virtual Shopping Appointments appeared first on Social Media Marketing | Social Media Examiner .

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Facebook Dynamic Ads: 5 Tips to Drive More Product Sales

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Do you run Facebook dynamic ads to promote your products? Wondering how to improve your results? In this article, you’ll discover how to optimize Facebook dynamic product ads for more sales. Note: This article assumes you know how to properly set up a Facebook dynamic product ad. Read this article for step-by-step instructions. #1: Promote […] The post Facebook Dynamic Ads: 5 Tips to Drive More Product Sales appeared first on Social Media Examiner | Social Media Marketing .

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Despite what you think, 2020 had a silver lining. It forced ecommerce to evolve digitally

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30-second summary: Retail has split more than ever before as the trend shifts to a more even 50-50 ecommerce and offline sales ratio Ecommerce took a diversified approach to marketplaces and advertising avenues Social selling moved from a “want to have” to a “need to have” proving itself more valuable than with influencers alone – with almost every social platform providing an online marketplace Going local is the mantra helping local businesses wherever you are in the world Sellers with an online and offline approach sustained growth COVID-19 stole the show because of its massive impact across the globe. Focusing on retail and ecommerce, in particular, there were monumental shifts that led us into innovation and growth in the next year. I would also refer to these as the cardinal rules to survive in ecommerce in 2021. Brick and mortars need to react fast In January 2020, it was business …

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How to Create Hyperlocal Ad Campaigns

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In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity. It is targeted to motivated people who are ready to buy your products. The main goal of hyperlocal marketing is to increase foot traffic to your business. This is achieved by strategically placing the right ads in front of the right people at the right time. It could also serve the purpose of raising brand awareness in your specific locale. Several factors are considered, with the main one being your prospect’s location. Hence the name hyperlocal marketing. Advantages of Hyperlocal Marketing Many businesses are adopting …

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How to Scale Facebook Ads for More Leads and Sales

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Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences? In this article, you’ll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales. To learn how to scale your Facebook ads, read the article below for an […] The post How to Scale Facebook Ads for More Leads and Sales appeared first on Social Media Examiner | Social Media Marketing .

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Why Nextdoor should be part of your SMBs social media strategy

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30-second summary: Nextdoor is a social media network for neighborhoods that reaches over 248,000 neighborhoods in 11 countries. In the second installment of our two-part series about Nextdoor, we focus on how the platform fits into your overall SMB social media strategy. One of the ways SMBs have adapted to the uncertainty of 2020 is by expanding the way customers can reach them. In 2020, over a third of businesses are prioritizing developing customer relationships over time, versus one-time transactions. Businesses can get started building a presence on Nextdoor by creating a Nextdoor Business Page which is free. There are two paid advertising opportunities, Local Listings and Neighborhood Sponsorships, both of which are extremely affordable and enable businesses to benefit from the social nature of the platform. Even before this disastrous year, small business marketing budgets were tight. A 2018 survey by Clutch found that 47% of SMBs spend less …

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How to Test Facebook Ads With Facebook Experiments

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Looking for better ways to improve your Facebook ad performance? Have you used Facebook’s Experiments? In this article, you’ll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads. What Is the Facebook Experiments Tool? Facebook Experiments is a new feature in Business Manager that allows […] The post How to Test Facebook Ads With Facebook Experiments appeared first on Social Media Marketing | Social Media Examiner .

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Facebook Organic and Paid Reach Strategy for Local Businesses

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Does your local business have a Facebook page? Want more people to see your organic Facebook posts? In this article, you’ll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion […] The post Facebook Organic and Paid Reach Strategy for Local Businesses appeared first on Social Media Examiner | Social Media Marketing .

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Facebook Ads for Local Businesses: A Framework for More Revenue

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Does your local business need more paying customers? Need a proven Facebook ads strategy? In this article, you’ll discover three different levels of Facebook ads your local business should be using and learn which content and campaign types work best at each level. You’ll also find specific advice you can apply to attract new customers, […] The post Facebook Ads for Local Businesses: A Framework for More Revenue appeared first on Social Media Examiner | Social Media Marketing .

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