How to rethink your purpose after COVID-19

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This workplace culture analyst says leaders should be reassessing their post-pandemic organizational values, and translating those new values into real change for employees and customers. If you’re feeling stressed-out as a leader, you’re not alone. Even the most seasoned business leaders are finding that their training and experience haven’t prepared them for the scale and speed of the challenges that have emerged in the last year. Read Full Story

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3 leadership traits we desperately need in 2021

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This year will not look all that different from 2020. The hope is that leaders are able to display three fundamental traits that would mitigate the extended consequences of this brutal pandemic. In leadership, there are results and opinions . Most people view their own opinions as facts, but they are mostly expressions of their preferences, values, or beliefs. Sadly, people tend to opine on leadership and leaders without taking the time and effort to scrutinize a leader’s track record, and without fully understanding their leadership potential. Read Full Story

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The 4 management styles of emotionally intelligent leaders

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Leaders who practice strategic agility are quick to adapt and show the ability to evolve, no matter the circumstances. Given the new era of work and fluctuating economic progress, typical planning strategies that push companies toward surviving and defending themselves are no longer enough. Strategic planning promotes programmatic, analytical thinking that encourages leaders to stick to the status quo. Strategic agility on the other hand, is characterized by an entire organization regularly contributing its insights to renew and reinvent its value proposition. It’s one aspect of strategic leadership—which is a leader’s ability to express his or her organization’s vision and guide employees toward it . Read Full Story

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Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram

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Wondering if you’re paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business? In this article, you’ll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime Value Improves Marketing […] The post Customer Lifetime Value: How to Calculate LTV for Facebook and Instagram appeared first on Social Media Examiner | Social Media Marketing .

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CES: Why partnerships and shared values must be rewritten for future commercial and cultural prosperity

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The rapid advancement of artificial intelligence (AI) and technology, globalisation and cultural conscience is creating a perfect storm of economic and societal change businesses and consumers must navigate. And if several CEOs and industry leaders speaking at last week’s Consumer Electronics Show are to be the guide, seeking out and rewriting the rules of partnership and pursuing value alignment not just between companies but also humans and machines will be vital to ensuring cultural equality and in turn, commercial success.

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Want to be a great leader? Pulitzer-winning historian Doris Kearns Goodwin has tips, directly from U.S. presidents

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The timing of these lessons on leadership couldn’t be better. “What I’m going to do in this class is to think about what makes a good leader, what kinds of lessons we can learn from leaders . . . and their failures,” presidential historian and author of “ Leadership: In Turbulent Times ,” Doris Kearns Goodwin says in the intro to her new MasterClass, U.S. Presidential History and Leadership . “As Teddy Roosevelt said, ‘human nature is the most important thing to understand if you’re a leader.'” Read Full Story

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Figuring out whether you’re a good leader is harder than you think

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Getting feedback is tricky when you’re in a leadership position. So it can be difficult to know if you’re actually doing a good job. In 2011, I was asked to serve as director of a new program at the University of Texas called the Human Dimensions of Organizations . We were a startup inside the university that aimed to bring the humanities and the social and behavioral sciences to individuals in organizations who wanted to learn about people. Read Full Story

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