Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

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The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions. That’s an expensive mistake if you make the wrong investment. The solution? Micro startup acquisitions. From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to …

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A data-centric customer acquisition playbook for insurance companies

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30-second summary: In their recently published playbook, Data Axle uses brand examples from top companies like John Hancock, Aetna, Esurance, and more to illustrate how data can be used to create targeted acquisition programs. The playbook outlines a four-phased acquisition approach. The phases, summarized below, include: Establishing a baseline/defining an objective, defining your audience, identifying audience needs, motivations, and preferences, and putting a go-to-market plan into action. You can download The Insurer’s Customer Acquisition Playbook from ClickZ. Data Axle, a leading provider of data and real-time business intelligence solutions, recently published a comprehensive acquisition guide for insurance companies. Insurance companies face unique customer acquisition challenges including rapidly changing customer needs and high acquisition costs. Data Axle’s playbook demonstrates how data can be leveraged to create an effective acquisition strategy. By featuring examples from top insurance industry brands and outlining a comprehensive four-phased approach, Data Axle provides a roadmap that insurance …

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