How to Promote Your Podcast Through Paid Ads

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Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in to an average of seven different shows per week, and 80 percent listen to the entire or most of each episode. The podcast industry has a bright future. Both the number of podcasts and podcast listeners have spiked. One of the most effective ways to promote your podcast audience is using paid ads. Here’s how to do it. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. Here are a few other benefits of paid ads: Widen reach: Not getting enough listeners? Paid ads are an effective tool to boost your audience. Ad targeting makes it easier to get your podcast in front of your target audience. Set your podcast apart: What topics do you discuss on your podcast? Why should people tune into your episodes? A PPC ad can highlight what sets your podcast apart from its competition. Cost-effective advertising: PPC is a cost-effective way to promote your podcast because you pay based on clicks, impressions, or conversions. Most social media platforms also provide metrics on your advertising results, so you get your money’s worth. Types of Paid Ads to Promote Your Podcast A wide range of platforms offer paid ads you can use to promote your podcast, such as Facebook, Google, Instagram, Snapchat, TikTok, and Discord. Below, we’ll cover why you should consider each platform and the types of ads they offer. Google Ads Google ads appear when users search for your business or use business-related keywords in their Google search. This lets you reach one of the widest audiences of any platform. Types of Google ads include: text responsive image app promotion ads video product shopping ads showcase shopping ads call-only ads Facebook Ads Facebook ads let you promote your social media page, posts on your social media page, or your podcast website. You can target users based on their demographic, geographic location, or …

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How Much Do Instagram Ads Cost?

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Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? The answer depends on a few factors that include, of course, the budget you have to spend. Is Instagram advertising suitable for your business? Well, if this platform is popular with your target audience or your business targets the age group that uses it most, Instagram could be a very powerful tool. Statista reports 33 percent of U.S. Instagram users are 25 to 34 years old. This Facebook-owned platform has over 1 billion active monthly users , so it’s certainly worth your consideration. 12 Factors That Affect the Cost of Instagram Ads Ready to move past building your Instagram following and try advertising? You’ll want to understand …

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How to Increase E-Commerce Sales Through Paid Search & Social Media Campaigns

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The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 billion . As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward. If you’re behind in your paid search and social ad spend, don’t worry. Paid ads for e-commerce sales are pretty easy to jump into, and you’re likely to see faster results than you would with SEO. In this article, I’ll discuss everything you need …

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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4 PPC Tools to Automate Your Ad Campaigns

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The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather than spending your time hovering over dozens of campaigns, you can focus on tasks like pinpointing areas for business growth, increasing audience engagement, and exploring new ad types that will benefit your sales funnels. That isn’t to say automation is the key to the future, nor are we all going to be replaced by machines. Paid ad campaigns might always need humans to power them, but you can at least catch a break from constant campaign monitoring . To start this off, let’s take a deeper dive into what PPC automation is. What Is …

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How to Use Instagram Filters in Paid Social Media Campaigns

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One billion – that’s how many people use Instagram each month. With such a huge, highly engaged audience , you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful . What are Instagram Filters? Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram . But what if you’re not a professional photographer? This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot. Here’s an example of an unfiltered image vs. its filtered twin: Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors …

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How Much Do Bing Ads Cost?

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If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just Google ads. According to Statista, Bing has 1.03 billion unique global visitors per month. In addition, 38 percent of Bing users had an annual income of $100,000 or more. Not only is the search engine installed in billions of devices, but the platform is also appealing to a significant number of high-income earners. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Well, it depends. Advertisers only pay when a potential lead clicks on their ad . Because of this, you need to assess your budget in terms of cost-per-click (CPC) and the number of clicks. Let’s say you …

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How to Create PPC Campaigns for Real Estate Marketing

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Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. This means rather than your listing appearing—and perhaps being lost—among a sea of competitors, you can showcase your entire portfolio without viewers being distracted by others’ listings. PPC campaigns aren’t usually difficult to set up. With a few tweaks, you may reach your target audience more efficiently and bring motivated buyers to your website. PPC Real Estate Marketing Trends With six million homes sold in the U.S. in one year , it’s no wonder competition between real estate agents is tough. As you would expect in such a competitive market, real estate marketing …

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How to Use Paid Ads to Market to Pet Owners Effectively

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American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent . From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its …

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15 Lucrative Ways to Use Facebook Carousel Ads

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Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. What is a Facebook Carousel Ad? The Facebook carousel ad format consists of up to ten images or videos. Each carousel card has a URL that users can click to view a specific product page or landing page. Here’s an example of a Facebook carousel ad for bee earrings : Viewers can swipe left or right to view the clickable cards on mobile, while desktop users click the left or right arrow buttons. We bet you’ve seen a bunch of these ads while scrolling down your feed. Benefits of Facebook Carousel Ads …

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10 Clever Sales Promotions for Paid Campaigns

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We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. Let’s look at ten of the best sales promotions for your paid campaigns. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. We see them everywhere we go, whether it’s on TV, on the internet, or even when we drive by a billboard: “buy one get one free” “free entry for veterans” “25 percent off when you buy in the next 24 hours” These are all sales promotions, and they’re designed to get us to part ways with our …

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