Valentine’s Day Consumer Spending Expected to Jump

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Total consumer retail spending on Valentine’s Day is expected to break a new record this year as more people plan to celebrate the holiday, according to an annual survey from the National Retail Federation (NRF). As consumers broaden the range of who they are buying for and the amount they’ll spend, the NRF expects consumer… Read More » The post Valentine’s Day Consumer Spending Expected to Jump appeared first on Marketing Charts .

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About Half of Global Consumers Expect Financial Benefits in Exchange for Their Data

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Consumers are apt to believe that companies are more likely than they are to benefit from the collection and usage of data. That hasn’t necessarily stopped consumers from sharing their data, though many expect financial rewards in the future. In fact some 47% of global consumers agree that, in the future, they will receive financial… Read More » The post About Half of Global Consumers Expect Financial Benefits in Exchange for Their Data appeared first on Marketing Charts .

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4 Points About Consumer Behavior Changes Spurred by COVID

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Thanks to the COVID-19 pandemic, 2020 has been a year of disruption for consumers and businesses – and according to new data from McKinsey, the vast majority (78%) of consumers have tried a new shopping behavior since the pandemic began. Here are 4 key highlights from these findings into developing consumer behavior. 1. Online Channels… Read More » The post 4 Points About Consumer Behavior Changes Spurred by COVID appeared first on Marketing Charts .

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Do Consumers and Marketers Align in Their Advertising Channel Preferences?

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When it comes to advertising, consumers and advertisers often have very different goals. While advertisers strive to grab even a fragment of the consumer’s attention in an increasingly noisy landscape, consumers are looking to experience various forms of media with the least amount of interruption. A recent report [download page] from Kantar finds that this… Read More » The post Do Consumers and Marketers Align in Their Advertising Channel Preferences? appeared first on Marketing Charts .

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4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews

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When it comes to influencing purchase decisions, consumers take product and business reviews to heart. But, it’s not just reviews that consumers read — close to three-quarters also read the businesses’ responses to these reviews. This is per a survey from BrightLocal that looks at how local business reviews impact consumer behavior. The Q4 2020… Read More » The post 4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews appeared first on Marketing Charts .

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What Are Consumers Willing to Do to Earn Loyalty Rewards Faster?

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US consumers are attracted to loyalty programs, especially those that offer free products or discounts. That’s not to say, however, that consumers don’t wish for some improvements in these programs. According to a new report [download page] from Merkle, first and foremost, consumers wish it didn’t take so long to earn a reward. Close to… Read More » The post What Are Consumers Willing to Do to Earn Loyalty Rewards Faster? appeared first on Marketing Charts .

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