How to Optimize Your Facebook Business Page for the Latest Updates

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When did you last update the look of your Facebook page? Wondering what changes you need to know about? In this article, you’ll discover how to optimize your Facebook business page for the latest layout. Why Update Your Facebook Page Now? It seems as though every time we log in, Facebook is either rolling out […] The post How to Optimize Your Facebook Business Page for the Latest Updates appeared first on Social Media Examiner | Social Media Marketing .

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How to Use Facebook Business Manager: A Complete Guide

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Want to start using Facebook Business Manager? Wondering how it works for businesses? In this article, you’ll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more. Why Use Facebook Business Manager? The best reason to use Facebook Business Manager is to keep you focused on your work. When you log […] The post How to Use Facebook Business Manager: A Complete Guide appeared first on Social Media Examiner | Social Media Marketing .

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20 Secrets to Boost Your Facebook Organic Reach

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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not any more. Social media referrals have stagnated around 5 percent of all traffic for years . The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social media reach is still massive. There are more than 3.5 billion active social media users . But reaching that massive audience is harder than ever before. What’s the answer? That’s exactly what we’ll cover in this article. Let’s get started. What Exactly Is Organic Reach On Facebook Organic reach is the number of people who see your content without paid distribution. It includes people who are shown your posts in their own feed or because their friends have interacted with you. Paid reach is the people who see your content as …

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How to Test Your Facebook Ads for Optimal Results

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[Last Updated February 1, 2021] Want better results from your Facebook ads? Wondering how to split test your ads? In this article, you’ll learn how to use Facebook’s A/B Testing tool to test your Facebook ads to reveal the best audience, creative, and copy. Discover why it’s important to test your Facebook ads and find […] The post How to Test Your Facebook Ads for Optimal Results appeared first on Social Media Examiner | Social Media Marketing .

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Facebook Organic and Paid Reach Strategy for Local Businesses

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Does your local business have a Facebook page? Want more people to see your organic Facebook posts? In this article, you’ll discover a strategy to grow an engaged, local Facebook audience for your business. Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion […] The post Facebook Organic and Paid Reach Strategy for Local Businesses appeared first on Social Media Examiner | Social Media Marketing .

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5 Alternatives to Google Plus for Your Local Business

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On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down? Google Plus was Google’s fourth attempt at building a social media network. Its predecessors included Google Buzz, Google Friend Connect, and Orkut. While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Why? For years, you had to have a Google Plus account to use features like Google Photos, Hangouts, and YouTube. …

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How to Test Facebook Ads With Facebook Experiments

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Looking for better ways to improve your Facebook ad performance? Have you used Facebook’s Experiments? In this article, you’ll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads. What Is the Facebook Experiments Tool? Facebook Experiments is a new feature in Business Manager that allows […] The post How to Test Facebook Ads With Facebook Experiments appeared first on Social Media Marketing | Social Media Examiner .

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How to Optimize Your Instagram Ads Creative

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Do you run the same ad creative on Facebook and Instagram? Wondering why your ads aren’t performing as well on Instagram? In this article, you’ll learn how to optimize your Instagram ads for better results. Why Ads on Instagram and Facebook Perform Differently Instagram passed the 1 billion user mark in 2020. This huge milestone […] The post How to Optimize Your Instagram Ads Creative appeared first on Social Media Examiner | Social Media Marketing .

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Facebook Business Suite: What Marketers Need to Know

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Looking for a better way to manage your Instagram and Facebook marketing? Have you heard about Facebook Business Suite? In this article, you’ll learn what Facebook Business Suite is, how it compares to Creator Studio and Business Manager, and whether it’s the right tool for your small business. What Is Facebook Business Suite? Ever since […] The post Facebook Business Suite: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing .

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How to Optimize Facebook Ad Creative for Better Results

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Want to improve your Facebook ad results? Wondering what changes you can make to your ads to improve your performance? In this article, you’ll find tips to optimize your Facebook ad creative and copy to deliver better results and discover five tools to create effective video and image ad creative. To learn how to optimize […] The post How to Optimize Facebook Ad Creative for Better Results appeared first on Social Media Examiner | Social Media Marketing .

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How to Script Videos for Social Media in 5 Steps

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Do you create videos for Facebook and Instagram? Wondering how to get more people to pay attention to your videos in the news feed? In this article, you’ll learn a five-step system for using text overlays to optimize your video for views and engagement in the Facebook or Instagram feed. You’ll also find out how […] The post How to Script Videos for Social Media in 5 Steps appeared first on Social Media Examiner | Social Media Marketing .

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