How to manage up when your boss lacks self-awareness

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It can be hard to figure out how to work with an out-of-touch manager. Every leader has some consideration they overlook at work—and for many, it’s their own behavior. Most people think they’re self-aware, but less than 10% of us actually are. Leaders tend to overestimate their effectiveness, and experienced leaders are often more pronounced in this behavior. Leaders are consistently praised and promoted throughout their careers, so they may feel like they’re invaluable company assets. Read Full Story

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What Are AdChoices and How Do They Affect Your PPC?

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Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center , four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data. Far from being excited about the prospect of seeing ads tailored to their preferences, they feel resigned to having little to no control over how their personal information is used. Theoretically, this is where AdChoices comes in. We’ll cover what AdChoices is all about, discuss its relevance to marketers and consumers, and review the initiative’s benefits and potential drawbacks. What is AdChoices? AdChoices is nothing new. It’s been around since late 2010, and its roots go back even further. To properly …

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The key to managing teams you can’t see: Make everyone accountable to each other

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When teams hold each other accountable, they’re more likely to cross the finish line together. The first question I get from leaders unexpectedly thrust into managing remote teams is some variation of the following: How do I make sure people are productive? What they’re really wondering is: If I can’t see my employees—in weekly update meetings, at their desks, taking clients to lunch—how can I be sure they’re doing their work? Read Full Story

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How Technology Affects Communication

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For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial. With this in mind, here’s a breakdown of everything you need to know about how technology affects communication with customers, plus how to use these developments to your advantage. How Has Technology Affected Communication? Technology communication affects us continuously. As we make technological advances, new trends in communications emerge and often become the norm. Machine learning and artificial intelligence will have a significant impact on how we communicate. Chatbots currently field over 25,000 conversations per month. Furthermore, …

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Everyone should be ‘CEO’ of their job and manage as if they own that part of the business

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The CEO of Workforce Software believes that workers will need to be more self-sufficient and proactive about managing their careers in 2021. Business leaders are always looking for rock star employees who have the skills and potential to grow in their roles and—eventually—take charge. With remote work continuing into 2021, workers will need to be more self-sufficient and proactive about managing their careers. Read Full Story

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How narcissistic leaders destroy from within

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They lack empathy and exploit others without compunction. They ignore expert advice and treat those who differ with contempt. Above all, they demand personal loyalty. (Sound familiar?) What traits do we look for in our leaders? Ask someone what distinguishes a forceful leader, in business or politics, and they’re likely to mention self-confidence and charisma. Great leaders, we say, are bold and strong-willed. They have a vision for creating something new or remaking a company or a country. They challenge conventional wisdom and are slowed by neither self-doubt nor criticism. Read Full Story

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How to Choose The Right Reputation Management Agency

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Is reputation management important? Research from Uberall shows if you increase your online review star ratings by 0.1 , you can boost your online conversions by 25 percent. A review reply rate of 30 percent also raises conversion rates by 80 percent. With reputation management, businesses can increase their revenue consistently over time. Most businesses need help, though. Reputation management has changed; the industry has grown into a large and sophisticated service. It’s too much for the average company to handle. Poor habits like bad review blackmail and hate trolling and the large volume of reviews make it difficult for businesses to keep up. With the right reputation management agency, you can build a strong reputation and a stable review portfolio. Know Your Goals and Desired Outcomes Review management requires a consistent amount of work. Many people think that it’s simply about requesting lots of online reviews from customers. There’s …

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This tech leader predicts drama when employees return to the office

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Managers should expect arguments, conflict, and irrational behavior as offices reopen, says DoThings cofounder Matt Casey. After months of being isolated in remote working arrangements, a return to the office could be a welcome change. But the honeymoon might be over quickly as employees adjust to the traditional nine-to-five workweek and loss of flexibility. In fact, managers should expect arguments, conflict, and irrational behavior, says Matt Casey, cofounder of the management software company DoThings and author of The Management Delusion: What if we’re doing it all wrong? Read Full Story

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