How is the US Ad Market Projected to Fare This Year?

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After a pandemic-induced contraction of 3.9% in 2020, the US advertising market is expected to rebound to 6.2% year-over-year growth this year. So says a year-end report [download page] from GroupM, which also forecasts that this year internet advertising will account for 55% of the total US media market, ahead of traditional media such as… Read More » The post How is the US Ad Market Projected to Fare This Year? appeared first on Marketing Charts .

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Consumer Spending on Halloween Expected to Dip This Year Due to COVID-19

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Even though the country is still struggling with the COVID-19 virus, Americans expect to participate in Halloween activities this year. However, they will be spending less this year than they spent in 2019, according to the latest survey from the NRF. This year’s survey estimates that 148 million US adults will celebrate Halloween this year.… Read More » The post Consumer Spending on Halloween Expected to Dip This Year Due to COVID-19 appeared first on Marketing Charts .

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