The Bigger the Campaign Budget, the Bigger TV’s Chunk

{ object.primary_image.title }}

TV ads hog around 60% share of spending for ad campaigns with budgets of at least $3 million, according to data from WARC. The study outlines the distinction between budget decisions made by companies with larger campaign spends and those with smaller budgets. Based on data from WARC’s case study database of successful campaigns, including… Read More » The post The Bigger the Campaign Budget, the Bigger TV’s Chunk appeared first on Marketing Charts .

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=743, ajax_url='/api/hit/ajax/', hits='4')