‘He’s like Tony Stark and she’s like my mom’: How workplace praise diverges between men and women

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Too often managers praise women with general, lukewarm language, while men receive compliments lauding their specific talents and skills. When you’re praising your employees, be sure to praise men and women equitably. A team at Stanford University has been poring over performance reviews from real employees, and the news isn’t good, at least not for women. Read Full Story

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Best HR Outsourcing Services

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. HR is confusing. And the legal ramifications of doing something wrong… are huge. There’s a reason people spend their entire lives learning the ins and outs of human resources—there’s a lot to it. But the good news is that nobody expects you to know it all and you don’t have to navigate it alone. The best HR outsourcing services exist to make your life easier. However, there are a ton of service providers on the market. How do you decide which one’s right for you when they all appear to be exactly the same? To help answer that question, I looked at countless options and narrowed it down to my top six recommendations. And by the end of this guide, you’ll know everything you need to know to make …

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7 Strategies for Getting More Customer Testimonials (And What to Do With Them)

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Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. In fact, 92% of customers report they read online reviews before making a purchase decision. Testimonials boost your conversion rate and inspire trust in your business. But if you don’t have a testimonial page yet, how can you start? The answer is simple—either feature existing reviews, or kindly ask existing customers to create new reviews for you. Today, I’ll share some of the top sites you can use to collect customer reviews and how to encourage customers to get more testimonials. 1. Checkout Your Facebook Reviews The first place you need to look at are sites …

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4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews

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When it comes to influencing purchase decisions, consumers take product and business reviews to heart. But, it’s not just reviews that consumers read — close to three-quarters also read the businesses’ responses to these reviews. This is per a survey from BrightLocal that looks at how local business reviews impact consumer behavior. The Q4 2020… Read More » The post 4 in 10 Consumers Always Read Local Businesses’ Responses to Reviews appeared first on Marketing Charts .

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How managers can help employees handle loneliness and isolation

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As the pandemic drags on, lots of people are struggling with isolation. But there are things managers can do to help. As we enter month seven of the pandemic, social distancing has taken its toll, and more people report feeling lonely. Loneliness is a health risk that impacts your well-being and work. A study from the mobile coaching platform BetterUp found that lonely workers were less satisfied with their jobs, received fewer promotions, switched jobs more frequently, and were more likely to quit their current job within the next six months. Read Full Story

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Best Employee Retirement Plans

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Starting an employee retirement plan is not too hard or expensive, even for small businesses. Plus, these programs offer tax advantages to both the employees and the company, which leave more money in everyone’s account. Offering such benefits is a great way to attract qualified candidates and gives your top talent a huge reason to stay. The sooner you start the better. First, I’ll walk you through the different types of employee retirement plans available. There are more than just 401(k) plans helping people save for post-career life, including some types that are specifically made for small businesses. Then we’ll take a look at what to consider as you decide on which provider you want to manage your employee retirement plan. There’s a little bit to know, sure, but …

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How we’re revamping our review process to be kinder on our employees

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Here are the adjustments we made to performance reviews, while prioritizing employees’ well-being and emotional stamina. Entering 2020, my company, a video marketing firm, announced major changes to our HR systems, processes, and calendar. The team wanted our HR operating system to be more predictable and align better with our overall operating system. This meant introducing a semi-annual performance review cycle, moving everyone onto one fall compensation review cycle, and spreading out other HR activities to better support the business cycle. Read Full Story

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The 6 Best Local SEO Companies of 2020

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Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. When you think about it, this makes a lot of sense. Google introduced us to something they call “ micro moments .” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.” Businesses that rely on local SEO companies dominate these micro moments in the long run. Which company is best for your business? We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies 1. NP Digital – Best for …

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