These brands will pay you to wear their clothes

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Can fashion brands convince you to be an outfit repeater? For decades, fashion brands have built their businesses on convincing customers to buy new clothes, racking up profits with each new purchase. But in new twist, fashion brands are persuading their customers to wear clothes they already own. Some are even paying them to do so. Read Full Story

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How to Advertise on Quora

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Looking for a new online source of leads and customers? Have you considered advertising on Quora? In this article, you’ll learn how to discover if your audience is on Quora and how to run Quora ads to reach them. Why Marketers Should Consider Quora Ads Depending on your company’s sales cycle, you may need to […] The post How to Advertise on Quora appeared first on Social Media Marketing | Social Media Examiner .

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Local Business Marketing in Uncertain Times

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Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast. Bruce is a local business marketing pro. He’s the host […] The post Local Business Marketing in Uncertain Times appeared first on Social Media Marketing | Social Media Examiner .

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Best Customer Service Software

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load. These customer service software options will help you organize your company, whether you’re a startup or a seasoned business owner. The Top 7 Options for Customer Service Software Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System …

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Building Better Customer Experiences - Best of Whiteboard Friday

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Posted by DiTomaso Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point , and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads …

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Why You Should Consider Selling Customized Products

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In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend , business owners don’t want to leave money on the table. The smartest business owners know that the only way to consistently beat the competition is by offering more value to customers. However, if everyone in my industry is selling the same products, at the same price, how can I stay competitive? The answer: Create memorable experiences . If you’re looking for a unique way to offer value to consumers, customized products can be a powerful, engaging tool that improves customer satisfaction and drives up conversions in the process. What Are Customized Products? Customized products exist as a way for consumers …

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