How to Get Verified on Social Media

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Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. Verification can also help with networking and push your company to your industry’s forefront as a trusted option. Getting verified on social media can be a challenge, and it might take some time, but it is definitely worth it. But maybe you’ve already tried to become verified, and you were rejected. Or perhaps you don’t know where to start. Unless you’ve got a huge following like Beyonce , becoming a verified account takes some commitment and trial and error. If you’ve tried to become verified before and you’ve been rejected, you’re probably not following the rules closely enough. For some sites, it’s a lot harder than others to show your worth. But don’t give up. I’m going to explain why your business isn’t verified on social media. We’ll then walk through how to become verified on Facebook , Twitter , Instagram , LinkedIn , YouTube , Pinterest , and Snapchat . Why Getting Verified on Social Media Matters Twitter was one of the first social media platforms to introduce verification, and it took a while for it to become as important as it is today. It began as a way for the platform to identify which Twitter accounts belonged to celebrities. Now, getting verified on social media tells users which accounts belong to brands, companies, and influencers. Basically, social media verification serves as an instant way to tell other users, “Hey, this account isn’t just your average Joe — pay attention to it!” This is especially useful for trying to target younger users, who are the prime social-media demographic. About 60% of Instagram users are between the ages of 18 and 29. Twitter is checked by 81% of Millennials every day. Having that badge of proof means that your account is worth following, paying attention to, and interacting with. It’s how you know it’s really me on Facebook : It immediately shows customers that any other accounts with that name are fake. Which isn’t as huge …

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5 Alternatives to Google Plus for Your Local Business

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On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the best Google Plus alternatives and how you can use them to grow your business online. What Was Google Plus and Why Did It Shut Down? Google Plus was Google’s fourth attempt at building a social media network. Its predecessors included Google Buzz, Google Friend Connect, and Orkut. While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Why? For years, you had to have a Google Plus account to use features like Google Photos, Hangouts, and YouTube. …

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Best Social Media WordPress Plugins

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Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. One of the easiest ways to improve your social media strategy is by using a WordPress plugin. These tools make it easy for website visitors to share your content via social media and ultimately drive more traffic to your website. You can even use these plugins to get more followers on social media. But with dozens of social media WordPress plugins to choose from, finding the right one for you and your website can feel like a daunting task. Whether you’re running a business website, small personal blog, or something in between, I’ve narrowed down and reviewed the best …

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How to Tell if You’re Shadowbanned on Social Media

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Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned). Accounts that are shadowbanned are put into a kind of invisible mode. In other words, they become a “shadow” that no one can see. In this post, we’ll talk more about what exactly shadowbanning is, and how you can tell if it happened to you. What Is Shadowbanning? Shadowbanning is when your posts or activity don’t show up on a site, but you haven’t received an official ban or notification. It’s a way to let spammers continue to spam without anyone …

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The Trade Offs of Buying Instagram Followers

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Like any shortcut, buying Instagram followers can be very tempting. And why not? Just look at these ads: “Get 100% real Instagram followers within 10 minutes!” “Pay only $5 for 500 followers.” “Increase your Instagram following by 25% at shockingly low rates!“ See? Tempting. But let us warn you – don’t give in . These shortcuts are never worth it. More so, because the Instagram algorithm is updated regularly to weed out low-quality and fake accounts and interactions. Plus, the results are hollow, scammy, and… mortifyingly obvious. In this guide, we’ll cover all points to give you a better idea about how buying Instagram followers works – or rather how it doesn’t work – along with actionable ways to increase your number of followers organically. So, let’s get started! How People “Think” Buying Instagram Followers Will Help Them? Buying Instagram followers is usually done in two ways, each having different …

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How to Buy Twitter Followers (Real Ones!)

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Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. But, Twitter isn’t a ghost town. It has over 330 million active monthly users! Participating on Twitter is a lot more fruitful than you think. It’s an audience that can’t be ignored. I regularly tweet and use my Twitter account to promote my blog posts and other content. I’m up to 378,000 followers. It’s an audience worth paying attention to, even if only a small percentage can see any given tweet. Of course, you have to build a following, and Twitter is a much different experience for those who don’t have followers. Buying followers is a common practice, but it doesn’t work the way you think. Third-party services often sell fake followers. These may look impressive, but they don’t work. You’ll also get banned …

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19 Strategies That’ll Help You Become an Influencer

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Interest in influencer marketing has skyrocketed 90x since 2013 . And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. But how? Why? In this article, we’ll go over how I became one and how to become an influencer in your own field. 1. Start by Becoming an Influencer in a Niche Field The reason you need a niche is to start out as a micro influencer in your particular niche. Micro influencers create powerful word of mouth to small groups. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. It’s not enough to just pick the field you want to influence. Take my …

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The 10 Best Ways to Promote an Event Online

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How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. That’s why I put together this guide to event promotion for online and in-person events. Armed with this, your online promotion efforts are going to help drive meaningful engagement and, ideally, increase event attendance. Create Content to Promote Your Event No matter what kind of event you’re promoting online, letting it exist in a vacuum is never a good idea. What I mean by that is …

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Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

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It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money . No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products. Just look at Facebook’s audience growth since late 2008. Despite a couple of small blips, it’s all up and to the right: The net result? The platform’s annual revenues have climbed at an even sharper rate, with the vast majority of that money coming from ads: This has had inevitable consequences for marketers. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. Facebook gets the most …

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Clubhouse Made Simple: A Step-By-Step Guide

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This is a complete guide to the fast-growing social network Clubhouse. In this guide you’ll learn: What Clubhouse is How Clubhouse works How to start popular rooms Lots more Let’s jump right in. What Is Clubhouse? Why Clubhouse Matters How Clubhouse Works Set Up Your Clubhouse Profile How to Get Followers on Clubhouse What Is Clubhouse? Clubhouse is an audio-based social media platform founded by Rohan Seth and Paul Davison. Clubhouse features live audio “rooms” for discussing a wide range of topics, from marketing to music. At a high level, Clubhouse is kind of like an audio version of olds school chat rooms. Like chat rooms, rooms on Clubhouse are all live. And each room can be on almost any topic under the sun. For example, here’s a room that recently popped up in my feed: It doesn’t get much more niche than “relationship advice”. Why Clubhouse Matters Compared to …

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How to Engage Your Audience with Live Streaming

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Are you missing out on a huge section of your target audience? If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. What Is Live Streaming? Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. It’s a simple process to send a live feed over the internet to your audience, but it can have big results. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, …

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