Planned Parenthood asks companies to pledge to guarantee employee birth control coverage

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Tumblr, Postmates, and more commit to keeping coverage even if the Supreme Court throws out a government mandate to provide it. Currently, under the Affordable Care Act, most employers are mandated to cover their employees’ contraceptives through company health care plans, but a forthcoming Supreme Court decision could upend that obligation. The Supreme Court this term is set to rule on two Trump administration rules that would allow employers and universities to deny health coverage for birth control because of “religious” or “moral” objections. To get ahead of that ruling, Planned Parenthood is asking companies to become a “Business for BC” and pledge that they will guarantee employee birth control coverage, whether or not they are required to do so by law. Read Full Story

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IAB, AANA trade words over advertisers avoiding news coverage of COVID-19

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Brand advertisers are reportedly avoiding advertising on news media websites around coronavirus coverage, prompting an urgent call from both publishers and the Interactive Advertising Bureau (IAB) for them to stop the practice and get behind publishers and the media community. And it’s a call that’s now provoked a response from the CEO of the Australian Association of National Advertisers (AANA), John Broome, defending brand owners from cutting spend and preserving cash while reiterating the advertising community’s appreciation of trusted news sources and a commitment to working through issues.

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The best parts of Apple’s ‘Hi, Speed’ launch didn’t involve speed

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5G is still overhyped. But the new iPhones are easier to hold and harder to break, and the HomePod Mini hits an impulse-purchase price. And that’s good. When Verizon CEO Hans Vestberg took the stage during Apple’s virtual “Hi, Speed” launch event on Tuesday , he declared that the introduction of the first 5G iPhone was a “historic moment.” People, he said, have “been waiting for 5G to get real. With the network coverage they expect, the incredible performance they have been promised, and the devices they love. Well, today, with iPhone, the wait is over. 5G just got real.” Read Full Story

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Biden and Trump have wildly different visions for healthcare in America

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Here are the most important elements of each presidential candidate’s plans for healthcare coverage, COVID-19, and the opioid crisis. While President Trump and former vice president Biden hardly talked about their healthcare policy at their two debates, both have a distinct vision for how healthcare in the U.S. should change. The two candidates are about as far apart as they can get on the subject. Below is a primer on their plans for healthcare policy, COVID-19, and the opioid crisis. Read Full Story

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How to understand your company’s healthcare plan, so you get the most benefit

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It’s your health and your money, so reach out with questions and take stock of the competitive landscape. Voluntary benefits offered by your employer often appear complicated and can be confusing. Many companies offer several choices for healthcare coverage , and while options are nice to have, they also require the employee to understand the differences between the program offerings. According to a 2017 Liazon study , 83% of employees care a lot about their health coverage but only 52% understand their benefits. The various nuances of healthcare benefits do not help. Concerns like how and when claims are payable and paid, deductibles, premiums, in and out-of-network situations—the list can go on. The reality is, many people just go with whatever is easiest when it comes to benefits. The selection process often entails an escalating frustration over individual details, followed by selecting whatever option your colleagues are going with. Read …

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of content marketing and digital PR, and I’ll walk through what you can realistically expect, and feature examples and data from our experience working with Porch.com. Short-term benefits It’s true that content marketing is an investment, which I’ll …

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