Assessing the ecommerce marketing landscape, or what changed in 2020?

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30-second summary: Consumer demand and interests have changed as people are increasingly shopping for products they never purchased online before. Due to the coronavirus pandemic, consumer interest in online shopping has increased by 50% YoY. Ecommerce sites are seeing traffic numbers exceeding the holiday-time shopping spikes, hitting a 25 billion monthly visits mark. While digital ad spend is down by an average of 20%, ecommerce businesses might see an opportunity in the midst of the crisis as CPC costs are also decreasing. The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy. Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and …

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Practical tips to transition your ecommerce business in the second half of 2020

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30-second summary: The idea of flexible pricing is to ensure sales, and it’s easier to make sales by selling products at the lowest price. However, your goal should be to find a price at which consumer purchasing friction is low, and the profit margin is fair enough. Leveraging perpetual inventory management software for inventory accounting is ideal for ecommerce sites. It will keep you up to speed about the sale and purchases of goods and items. Be it a loyal customer or a new customer, ecommerce stores need to ensure that every customer passes through the same authentication steps with no exceptions. Employing AI and Machine Learning algorithms could help in this case. If you haven’t got a chatbot for your business, then this is the time to get one. You can get a chatbot builder or take the help of an agency to construct a bespoke chatbot to drive …

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