New & Improved: Announcing The Beginner's Guide To Link Building

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Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking . And while links alone can't guarantee a #1 spot at the top of Google, previous research has shown that it's nearly impossible to rank without any links at all. For many, link building also presents a challenge. Folks get sincerely frustrated with wasted link building efforts, poor outreach processes, and lack of results. It doesn't have to be that way. Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates links in so many ways, you could say its search engine couldn't …

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How Lead Generation Tactics Can Boost Your Link Building Results

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Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and harder to get. The solution? Change your link building mindset. How link building is similar to lead generation In any business marketing strategy, we’re really interested in one thing: sales. Yet, if we keep focusing on that end goal, we won’t achieve much. A customer may need up to eight touchpoints before they finally make a purchase. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: …

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Thinking Beyond the Link Building “Campaign” [Case Study]

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Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

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Thinking Beyond the Link Building “Campaign” [Case Study]

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Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to propose how we should think about link building and share some ways to make it more sustainable, efficient, and effective. The problem with campaigns I want to start by being super clear on something, and I make no apologies for …

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How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

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Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today me and my space buns are taking you into the future to evaluate link prospecting, a really important part of link building. This is part of my link building series. If you missed the first video, definitely go check it out . It's all around no-brainer link building. It's the easiest thing you can possibly …

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