How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

{ object.primary_image.title }}

Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This includes information suitable for businesses that haven’t engaged with SEO as a channel before, as well as those who have had more experience with it. The goal is to gain more traffic and increase conversions. Scenario 1: You don’t know what keywords you should be ranking for Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial. How to know what keywords to target: They should be relevant to your product/service offering They should have a search volume large enough to target an audience that is worthwhile. This can vary depending on the country, how specific your product/service is, and seasonality. Using your judgment is crucial here; your own knowledge about your specific industry and market will help you target the right keywords with the search demand relevant to your business. Tools to conduct your keyword research: Moz Keyword Explorer → a keyword research tool that offers access to millions of keywords that can help form your list. You can see keyword suggestions, current ranking websites, and all the metrics on the keyword itself. Cost: Create a free account to get you started. Ahrefs ‘Keyword Explorer’ or ‘Keyword Generator’ → these tools are amazing for finding new keywords to target, variations, seeing their search volume, generating keyword ideas, and more. Cost: They offer a 7 day trial for $7. Google Trends → is a platform that lets you look at the search trend for a select group of keywords. You can compare the keywords to each other, and look into the monthly search trends around the topic. Looking at these trends can also help you avoid targeting the wrong keywords. Sometimes, some keywords have a higher average monthly search volume when compared to another, however, the other keyword might suddenly receive a high search interest due to an emerging trend. Cost: It’s free! Answer The Public → will let …

Read Full Article on Moz

Making technical-SEO accessible to everyone

{ object.primary_image.title }}

30-second summary: Technical SEO ensures that Google has all the details required to make a search listing. It can tell you the length of your title tags, whether it fits your content and whether your pages are missing title tags. Technical SEO can tell you whether any of your pages have missing URLs, whether they contain any words or even the length of your URL. It can tell you whether your content matches the description, what the length is and also whether any of your pages have a missing meta description. Technical SEO can tell you whether your page can be used in additional page elements and whether the formatting is correct for this particular use. It can help you improve your chances of ranking higher on search results. It can tell you the keyword density on your pages, the search terms that you are ranking but also details such …

More

How to Use AI SEO to Improve Your Website

{ object.primary_image.title }}

The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs) . Failure to rank may result in your business missing out on valuable search traffic. Which means far less revenue for your business. For a long time, you could get by with basic SEO strategies. But not anymore. With artificial intelligence (AI) taking over the world, you need to up your game. What does that mean for your SEO strategy? What is AI? Artificial intelligence (AI) is an umbrella term that covers several different technologies, including machine learning (ML), computer vision, natural language processing (NLP), deep learning, and other, still emerging technologies. What’s the point of AI? AI has one principal goal – to perform (often laborious and mundane) cognitive tasks better …

More

Technical SEO Consulting

{ object.primary_image.title }}

Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy. For many business owners, it may be beneficial to hire a technical SEO consultant who can handle the nuances for you. 6 Ways a Technical SEO Consultant Can Help Grow Your Business Regardless of which type of service you hire for, your end goal is to grow your business. Hiring a technical SEO consultant is no different, and you should go into the relationship with an expectation of results. A technical SEO consultant will optimize both your website and content so that you are …

More

8 major Google ranking factors — SEO guide

{ object.primary_image.title }}

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

More

How to Detect and Improve Underperforming Content: A Guide to Optimization

{ object.primary_image.title }}

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Don’t believe me? Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? How vital is content for your SEO strategy, actually? And most importantly: how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Why content is key in SEO in …

More

How to Get More Traffic Using Bing Analytics

{ object.primary_image.title }}

It’s easy to forget that Google isn’t the only search engine. Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches . But you should also look beyond Google when it comes to driving traffic to your site. Take Bing, for instance. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Combined, that’s just shy of 5%. Do you want to miss out on 5% of the global search market? If not, you should be focusing on Bing and Bing Analytics to boost your web traffic. What is Bing Analytics? We all know about Google Analytics . It’s the tool we rely on to track and analyze our traffic. So you’d assume Bing would have a direct equivalent, but that’s not the …

More

17 Advanced SEO Techniques for 2020

{ object.primary_image.title }}

This is a list of 17 advanced SEO strategies, techniques and tactics. In fact, these strategies have helped my site bring in 350,973 visitors per month from Google. So if you’re sick of reading the same old beginners stuff (“create great content!”), you’ll really enjoy this list. 1. Rank for “Journalist Keywords” 2. Use Animated Images to Improve Time On Site 3. Create Content Hubs 4. Target Comparison Keywords 5. Use Dynamic Parameters for Pagination 6. Build Backlinks With Podcasts 7. Forge a Content Alliance 8. Maximize SERP Real Estate 9. Embed Original Images In Your Content 10. Optimize Your Content For Keyword Relevance 11. Create a Comments Section On Your Blog 12. Uncover People Also Ask Keywords 13. Add “Content Features” To Your Page 14. Publish Topic + Year Content 15. Get Backlinks From Unlinked Brand Mentions 16. Optimize for Google Discover 17. Find Low-Competition Keywords From Reddit Bonus …

More

8 major Google ranking factors — SEO guide

{ object.primary_image.title }}

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy. 1. Backlinks Even though Google is planning to move away from backlinks in the future, they still remain the most important ranking factor for your pages. Except it is now too risky to use black hat SEO strategies — your links have to come from a variety of high authority websites that are similar to yours. Furthermore, some Google patents say that freshness and traffic may also be important backlink metrics. …

More

How To Use Google Autocomplete for SEO

{ object.primary_image.title }}

When you type in a keyword into the search box, you know how you get a list of keyword predictions? This is called Google Autocomplete. Its purpose is to save users time. In fact, according to Google, it lowers typing time by 25% . There’s no doubt that this feature makes our lives easier, especially when using Google Search on mobile devices. Google Autocomplete is often overlooked by digital marketers, so taking the time to understand it can give you an edge over your competition. What Is Google Autocomplete? Google Autocomplete is a Google Search feature that provides search term predictions. For example, if you type “what is the capital of” into the search bar, you will see something like this: As you continue typing, predictions will adjust accordingly, until you see the search term you want to use. You can then simply click on that option instead of typing …

More

A Quick Guide to Using Keywords for Better Amazon SEO

{ object.primary_image.title }}

As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9 . A Short Introduction to Amazon SEO Just like other search engines, you can use SEO techniques to boost product rankings. You use certain phrases to boost your discoverability in organic searches, which can increase sales with Amazon . Here are other ways Amazon acts like a search engine: Customers type queries into the search box. The Amazon algorithm presents what it thinks are the most relevant results. If the results are good, customers won’t go past the first page. Why? Because they’ve found what they’re looking …

More

Subscribe to our newsletter

Join our newsletter and never miss out trending marketing news.

HitcountVariables(pk=8295, ajax_url='/api/hit/ajax/', hits='2')