How to focus on work when you’re distracted by a world in crisis

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If you feel like you are losing your days to doomscrolling, the normal advice to regain focus probably isn’t working. Here’s what will. At Fast Company we’ve been writing about how to beat distractions and find more focus at work for years—we’ve even covered the topics on this podcast before. But right now, all of the normal advice feels less practical. Between the stress and worry that has accompanied the pandemic and economic crisis coupled with the tumultuous presidential election, staying focused can feel impossible. Read Full Story

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How to design your post-COVID-19 life

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“When the world gets back to whatever the next normal may be, do you want your life to be the way it was before, or are there things you’re learning?” For some of us fortunate enough to be able to stay at home right now, this period of social distancing provides a chance to slow things down and focus inward. Juggling family and work may not be easy, but certain distractions from the outside world have eased up, leaving time to reflect on what’s working in our lives as well as what’s not. Read Full Story

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Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

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Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities. This won't be your regularly scheduled programming — we won't be discussing SEO or marketing. Instead, we're sharing ideas and advice from the folks at Moz who've been finding ways to be helpers as we all navigate this new normal. Donate and shop For those who have steady income during this time of economic uncertainty, it’s more important than ever to support local businesses and charitable organizations. Many employers, Moz included, offer charitable donation matching to make use of as well. Food …

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Try this psychological trick to ‘hack’ your focus and motivation

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Self-efficacy is one of those concepts that feels like it should be more complex than it is. But really, all we’re talking about is bringing more intention into your work and life. What’s the first thing you blame when you can’t focus? Emails and chat messages blowing up your laptop? Distractions and interruptions that won’t leave you alone? The irresistible pull of Twitter? Read Full Story

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What Readers Want During COVID-19: Content Ideas for Every Niche

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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this So, I spent hours using Ubersuggest , putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. The results below are for the term “Coronavirus,” so for the other keywords identified, I looked for a noticeable spike in the months of January, …

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4 things you must do to achieve deep focus and get work done amid a digital deluge

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Deep work doesn’t have to mean that you disengage from what’s happening in the world. If anything, being rigorous with your focus will help you be more active and energized for activism, not less. I began rereading the paperbacks on my bookshelf in an attempt to incorporate any type of stimulation that doesn’t involve a screen. (I also took up cross-stitching.) As I cracked open Cal Newport’s Deep Work: Rules for Focused Success in a Distracted World for a second pass, I realized just how relevant this book is to me right now. Like most of the world, I am distracted. Between rapid COVID-19 developments, Black Lives Matter making us come to terms with our privilege, and a looming presidential election, it’s hard not to be. Read Full Story

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