How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot . Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap . Now, let’s look at NeilPatel.com. Can you guess how many visitors I’m getting each month? I’m generating roughly 8.717 million visitors a month from 3.616 million people. When you look at it from a unique visitor perspective, HubSpot is getting 3.24 times more unique visitors than me. So, in theory, I should be worth roughly 3 times less than them, right? Well, technically I’m not even worth 1/10th of them. Not even close. Why is that? It’s because I didn’t go after the right target audience, while HubSpot did. And today, I want you to avoid making this massive mistake that I made. Because marketing is tough, so why would you start off by going after the wrong people? It will just cause you to waste years and tons of money like it did with me. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. So before we dive into things, let me first break down what you are about to learn in this article: What is a Target Audience? The Difference Between Target Audience and Persona The Importance of Selecting Your Target Audience Correctly How to Define your Target Audience: 6 Questions to Help You Creating Customized Content for Your Audience Let’s get started! What is a target audience? A target audience is a share of consumers that companies or businesses direct their marketing actions to drive awareness of their products or services. I know that is a tongue twister, so let me simplify it a bit more… The intention here is to target a market with whom you will communicate with. A group of people with the same level of education, goals, interests, problems, etc. that will need the product or service you are selling. Basically, you want to target people who will buy your stuff. If you target people who don’t want to buy your stuff, you might get more traffic to your site… but it won’t do much for …

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What Are Remarketing Lists for Search Ads (RLSA)?

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Have you ever had a customer visit your website repeatedly but never land the sale? Do you sit up at night wondering where those leads go and how you could win them back? Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you. What’s more, you can bid on keywords you don’t generally bid for to attract customers who have been on your website recently. This opens your business up to a broader market of interested buyers you previously couldn’t connect with. Let’s talk about how to get this done. What Are Remarketing Lists For Search Ads? RLSAs are a Google Ads feature allowing you to customize your search campaigns based on …

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9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

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So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert ? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page. But first, let’s start with the basics. What is a landing page? Before you create a landing page, you need to understand exactly what it is. A landing page is a dedicated web page, often called a squeeze or splash page. The objective is to collect your visitor’s data through a lead capture form. You might use a landing page to give away a free e-book, webinar, or course in exchange for your audience …

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When Should You Use Microsites

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Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. While an organized site architecture should enable visitors to navigate through your website easily, sometimes it’s better to keep things even simpler. This is where “microsites” can help. True to their name, a microsite is like a mini-website for your brand’s content. Brands often create these sites for a specific event or campaign. Having a microsite may be convenient because it allows visitors to view information about an event or campaign in one place with no clicking through a whole site necessary. This article explains how to come up with microsite ideas and how to create one. What is a Microsite? A microsite is a branded content site or a small group of web pages. It’s typically located outside the businesses’ main website or brand URL. The microsite can have its own …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

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Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

{ object.primary_image.title }}

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every day. Meanwhile, you’re lucky to get a blog post out once a month. Where you put your time can make or break your digital efforts. How do you compete? What content will grow your traffic month after …

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Marketing Funnel: What They Are, Why They Matter, and How to Create One

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If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t. What Are Marketing Funnels? A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. Interest : They think you can solve a problem and wants to learn more. Desire : The prospect has done their research and wants to convert. Action : The prospect takes action …

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How to Write an SEO-Focused Content Brief Your Writers Will Love

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Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles. You’ve tried to send them keyword ideas, but so far, they haven’t been receptive to your suggestions. Or how about this scenario? You’re a marketing director at a startup. You know that you need content, but don’t have the expertise or time to do it yourself, so you ask your network for recommendations and find yourself a freelance writer. The only problem is, you’re not always sure what to assign them. With little instruction to work off of, they produce content that misses the mark. The solution in …

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How to Do Niche Marketing For Tiny Audiences

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Are you in a crowded industry and can’t seem to stand out? Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. The main difference between niche marketing and other types of marketing is it uses hyper-personalized messaging and is picky about platforms. To truly understand what niche marketing is, we must first understand what a niche market is. Simply put, a niche market is a small, defined segment of a larger market. What makes a niche market more defined than a broad market is the niche has its own needs, preferences, and identity. …

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How to Leverage Storytelling to Increase Your Conversions

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In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers . At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. We create stories to help prospects understand our products, use company stories to build trust and transparency with consumers, and include stories in sales pitches to help persuade. Why does it work? Competition in native advertising and social media marketing is fierce. And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Our readership is drowning. Most people scan web content, looking for something that stands out. If they don’t find …

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