How to figure out if you have a problem delegating—and what to do about it

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Many managers need to work on this important skill, which not only reduces your workload but also makes your team stronger. In order to leverage the diverse strengths of your team and allow them to share and shine, you need to delegate. Delegating, when done well, not only reduces your own workload, it develops your employees, gives you and your team a bigger range of skills and impact, provides emergency back-up (since you’re not the only one who knows how to do something), creates inclusive opportunities, empowers people, and retains talent. Read Full Story

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The Key Differences Between Customer Support and Customer Success

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Customer support and customer success can be confusing for both beginners and experts alike. Both customer support and customer success teams are important for your brand’s ongoing growth and success, and the roles share similar skill sets. Yet, they are two very different things. It’s time to clear up the confusion around customer support and customer success for good. In this article, we’ll cover: What customer success is and why it’s important. What customer support is and why it’s important. The key differences between the two terms. What Is Customer Support? Customer support is when you help a customer overcome a specific problem. Customer support teams have one-on-one conversations with customers and work closely with product design and engineering teams to fix issues. For example, customers might reach out through phone, chat , or email to get help with an issue. Customer support is reactive in that sense. You only …

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

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No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business coach Michael Hyatt, 45% of entrepreneurs are stressed . So, what’s an overworked entrepreneur to do? There are plenty of answers, and not everyone works for every type of entrepreneur. But the answer more and more business owners are turning to is a simple one: outsourcing. Outsourcing is giving your work to someone else outside of your main business. That could be through freelancing, or by hiring another firm (like a call center) to handle segments of your business. You could even outsource by shipping a business process like manufacturing overseas. For most small business …

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Why Presentation Skills Are Important in Marketing

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What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to the study, the No. 1 trait shared by marketing leaders is adventurousness, followed by high energy levels, assertiveness, and intelligence. One interesting thing about this is that you’d also find a lot of those traits in people with exceptional presentation skills. To put yourself out there and present to a room full of people, you need to be at least a little adventurous. If you’re not a high-energy person, you’ll find it hard to keep people engaged. If you’re not assertive, you’ll struggle to communicate your points effectively. The list goes on. That’s not a …

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How to Work With a Consultant: The Ultimate Guide

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While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge to help solve specific problems, allowing you to gain a competitive advantage. In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. Plus, an outsider’s perspective can likely improve strategizing and troubleshoot problems effectively too. Our team at Neil Patel Digital has compiled the ultimate guide below to help you understand the nuances of working with a consultant for the best results. Let’s start by reviewing how you can find the best consultant for your company. How …

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This is how to keep your cool during an emotionally taxing conversation

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You don’t need to let anxiety and frustration overtake your negotiation and rationale skills. At one point or another, we’ve all lost our cool at work. Perhaps you pulled an all-nighter to finish a project, only to feel distressed when it was criticized by a client. Or maybe a coworker failed to pull their weight and dumped their work on you at the last minute. These everyday workplace aggravations can make your blood boil. Read Full Story

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Local SEO Consulting

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Local SEO sounds cool and all but can it really help you scale your business in 2020? The quick answers to these questions are Yes and Absolutely. Now the more in-depth answer depends on what your business needs. Do you sell offline? Are you looking to double the customers that walk in your store, office, workplace? Then Local SEO is what you must focus on. And you must do it NOW before your competitors acquire all of your hot leads. Why hot you ask? Because Local SEO is the best way to catch people looking to BUY now and narrow their choices only to your exact products and services. You can’t miss these easy sales and in today’s post, we’ll go over not only how you can collect them but also what you need to do to guarantee your prospects come to you and not someone else. Ready? Then let’s …

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